Advanced Television

Research: Too much TV choice is “hard work”

October 21, 2014

Hill Holliday, the US marketing agencies, has released the results of research projects conducted to examine shifting attitudes toward television.

Despite the proliferation of devices consumers have available to watch television, the television set remains the centre of many people’s living rooms — and other rooms as well. Nearly a third of respondents reported

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Categories: Articles, Broadcast, Companion devices, Consumer Behaviour, Mobile, Mobile TV, OTT, OTT, Portable Media, Research