MTV has published international research revealing that almost all (97 per cent) of more than 15,000 12 to 24-year-old respondents across 26 countries claimed to be affected by boredom, with two-thirds experiencing it on a weekly basis and nearly one-quarter daily, equating to more than 340 million people aged 12 to 24 being bored at […]
The BBC and mobile network operator EE tested new mobile apps at the FA Cup final on May 30th using 4G Broadcast technology to offer instant replays to fans watching inside Wembley Stadium. The service offered replays of key moments from multiple angles. Following the successful trial, a public service is planned for 2016. The […]
Thaicom, one of Asia’s leading satellite operators, alongside a joint venture between Kantana Group and Intouch Holdings has launched its first 2nd Screen platform in Thailand. The service will first be used to air Gossip Girl, licensed from the Gossip Girl TV series in the US, on the Channel 3 Television Network. “2nd Screen is […]
Research has shown that the trend of using a smartphone or tablet whilst watching TV is distracting viewers and significantly damaging the impact of advertising campaigns. A study at Ohio State University demonstrates that viewers are struggling to recall brands they see or hear about on TV if using other devices simultaneously. The results of […]
The tablet computer has established itself as a must-have device in just five years with more than half of UK homes now owning one, up from just 2 per cent in 2011, reports Ofcom. Tablets are proving particularly popular among people aged 35-54 with nearly two thirds of this age group (64 per cent) having […]
Smartphone sales growth is slowing to less than 10 per cent annually to 2018, and mobile networks saw just 5 per cent growth in the last decade. So while Apple continues to knock it out of the park and Xiaomi skyrockets, mobile internet is the mobile growth market. Digi-Capital now forecasts almost 3x mobile internet […]
One in five (19 per cent) marketers planning to use live streaming apps like Periscope and Meerkat in campaigns, according to Greenlight’s ‘Hype or Ripe’ study. However, with both apps caught in battle for users, marketers fear backing the wrong horse, with one in ten (12 per cent) having made this costly mistake before. Greenlight […]
Nearly half of the global population will be using the Internet by the end of this year, according to a report by The International Telecommunication Union (ITU), a United Nations body. The report predicts that 3.2 billion people will be online. The population currently stands at 7.2 billion. About 2 billion of those will be […]
As well as introducing a raft of enhancements to its music service, Spotify is adding video clips and audio shows to the music mix. “We know there are times in the day you want to switch between music to catch up on the latest news, listen to your favourite podcast or simply watch something fun. […]
BT TV says it has stolen a march on its rivals by becoming the first pay-TV provider in the UK to offer customers the chance to buy-to-keep the box set of Game of Thrones and other premium programmes through a partnership with HBO Home Entertainment. BT’s new deal with HBO Home Entertainment means customers can […]