Advanced Television

Research Library

Digital TV growth forecast

Research published by Informa shows that nearly 54 million digital TV households will be added in 2007, bringing the global total to 239 million. The report forecasts that digital penetration of TV households will reach 22 per cent by year-end. The North American penetration rate will exceed 68 per cent, with Western Europe at 52 […]

November 27, 2007

PPV five year forecast

Research has revealed how the European TV-based video-on-demand and pay-per-view markets will develop over the next five years. From a low penetration of just under 8 per cent today, Screen Digest predict that by 2011 over 20 per cent of Western European households will have true video-on-demand (VoD), a 30 per cent growth on current […]

November 22, 2007

PwC: IPTV ROI not easy

Companies implementing IPTV will need to manage their approach carefully in order to deliver a profit, according to PricewaterhouseCoopers. Companies need to ensure that their strategy and delivery offers an adequate return on investment that is in line with their service roll-out and minimises the market entry risks. A hybrid approach to IPTV, based on […]

November 21, 2007

User demand could outpace bandwidth

Consumer and corporate Internet usage could outstrip network capacity both worldwide in two years time, according to 'The Internet Singularity, Delayed' study conducted by Nemertes Research. This study indicates that Internet access infrastructure, especially in North America, will cease to be adequate for supporting demand within the next three to five years. The financial investment […]

November 21, 2007

MRG IPTV Global Forecast: Stronger Market

Growth for IPTV Subs is projected from 13.5 million in 2007 to 72.6 million in 2011, roughly a 40 per cent compounded annual growth rate. With an emphasis on profitability, improved operations and sustained growth, large European carriers are planning for future converged services still over 18 months away. According to Len Feldman, Director of […]

November 14, 2007

Ads: biggest upheaval in 50 years

The advertising industry is facing more upheaval in the next five years than in the previous half century, according to a new report. "The End of Advertising as We Know It” from IBM Global Business Services shows more-empowered consumers, more self-reliant advertisers and evolving technologies are redefining how advertising is sold, created, consumed and tracked. […]

November 13, 2007

Kids now use Internet more than TV

According to research released by the European Interactive Advertising Association, 16- to 24-year-olds – a crucial audience for advertisers – are using the internet more often than TV for the first time. The survey of more than 7,000 people across 10 European countries shows that 82% of 16- to 24-year-olds use the web between five […]

November 13, 2007

IPTV growth strong, but ARPU challenges

Although growth of IPTV subscriptions in Europe are expected to grow five-fold by 2011 – to more than 25 million – a new study from Parks Associates finds that operators are ARPU-challenged and facing strong competition. “IPTV in Europe: Digital TV in a Hyper-competitive Market” – A study finds that telcos are facing growing competition […]

November 12, 2007

57% of DTR owners regularly time-shift their viewing

Top Up TV has revealed the results of a customer survey that revealed 57 per cent of its customers regularly use their Digital Television Recorder (DTR) to time-shift more than 50 per cent of the programmes they watch. “Our customers are time-shifting more than ever before… People want their TV viewing to fit in with […]

November 7, 2007

Video phone sales to double by 2010

Sales of mobile video phones hit close to $58 billion (E40bn) worldwide in 2006 and are forecast to more than double to nearly $125 billion by 2010, says market research firm Infonetics Research in its latest report, Mobile Video Phones, Services, and Subscribers. Explosive growth in mobile video subscribers is forecast as well, jumping from […]

November 7, 2007