Advanced Television

Consumer Behaviour

Survey: Disney streaming service to be well received

Research from The Diffusion Group (TDG) finds that Disney’s upcoming direct-to-consumer (DTC) subscription service, Disney+, will likely to see solid interest – assuming it comes to market at the right price. TDG recently surveyed adult broadband users regarding the likelihood they would sign up for “a Netflix-like service from Disney” that included: The vast Disney […]

March 13, 2019

Survey: TV most popular medium for live viewing

In a global survey of consumers of OTT and live services, conducted on behalf of Nevion, almost three-quarters (70 per cent) of respondents said they still watched the majority of programmes on a television, while only one-fifth (20 per cent) regularly view content on their laptop. The survey from Nevion, a provider of virtualised media […]

March 13, 2019

Survey: Streaming primary way to watch TV for 30% of UK

Nearly a third (30 per cent) of UK households state that streaming via the internet is the primary way that TV programmes and films are viewed at home, according to the second report from EY’s annual digital home survey of 2,500 consumers. The report, which focuses on household viewing habits, finds that this figure jumps […]

March 12, 2019

Research: 52% US homes watch OTT on Connected TV

Parks Associates research finds OTT video services have transitioned back into the home’s living room, with a majority (52 per cent) of US broadband households now watching online video on a TV that is connected to the internet. The 360 View: Digital Media and Connected Consumers report also finds that watching TV or movies at […]

March 8, 2019

Research: US cord-cutting nearly doubles in 2018  

Findings from Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017. The top pay-TV providers account for 89.1 million subscribers – with […]

March 7, 2019

Research: 39m Americans switched SPs in 2018

According to research by broadband Internet services consumer champion BroadbandNow, some 39 million US adults added or switched home Internet, TV or phone service in 2018. The research, BroadbandNow 2019 U.S. Internet, TV & Phone Shopping Study, examines why Internet, TV and phone customers switch providers or subscribe to new services, and whether or not […]

March 7, 2019

Report: Over 740m SVoD subs by 2023

SVoD uptake is accelerating and in terms of hours viewing per day it will shortly draw level with broadcast TV globally by 2023, according to a report from Rethink TV. The report, The rise in SVoD viewing to swamp traditional TV by 2023, offers a global forecast by region of all SVoD usage to 2023, […]

March 1, 2019

Analyst: Linear viewing’s continued demise

The death of linear TV is a phrase we have all heard many times, and analyst Michael Nathanson (of MoffettNathanson/MN) admits that conventional wisdom has trained cynical readers –  including our readers – to doubt any phrase that includes ‘the death of…’ in any pronouncement. This idea was best captured by Mark Twain who once […]

February 22, 2019By Chris Forrester

Analyst: Single-sub SVoD homes declining

The number of people with more than one online streaming service is continuing to grow according to the latest consumer research from Ampere Analysis. In a survey of 33,000 Internet users across 16 countries, more than half (50 per cent) of respondents in 13 of those countries had at least one SVoD service, while in […]

February 21, 2019

Average age of French TV viewers rising

An article in French newspaper Le Figaro reports that viewers to terrestrial free-to-air TV are aging, and that this older demographic is accelerating. In 2017 the average French viewer to network TV was aged 52. This past year the average is aged 53. A note from investment bank Exane/BNPP says that while this aging trend […]

February 21, 2019By Chris Forrester