Research from Matrix Solutions has revealed one in four UK consumers are annoyed that brands and media companies are injecting ads into originally produced VR and AR content, compared to one in five US consumers. Research also revealed UK consumers are more indifferent to advertising in AR or VR than American consumers, with over half […]
On a day where a group of British MPs has described the BBC’s pay decision-making as “opaque”, broadcast regulator Ofcom has suggested that the Corporation is generally delivering its remit for audiences, but it must go further in areas such as transparency, taking creative risks and attracting young people, according to the watchdog’s annual report […]
The gap between teens watching TV on-demand and live has grown significantly, with research from marketing communications agency MediaCom showing pre-teens (aged 8-12) are driving the popularity of streaming services in the UK. Nearly half of all teens say they currently watch on-demand TV most often (46 per cent compared to 38 per cent last […]
The finale of BBC One’s Bodyguard was watched by an audience of 17.1 million people, 28-day 4-screen consolidated figures have revealed. This makes it the UK’s most watched episode of any drama series across all channels since current records began, in 2002. This is the largest audience recorded for a TV programme outside of sporting […]
According to retail group John Lewis & Partners, 2018 marked the year that small TVs fell out of favour with UK consumer. Analysis of extensive internal data gives an insight into the products which fell out of favour, the trends that soared and the themes which dominated the year. According to the latest edition of […]
It is a fact that the use of dedicated streaming devices is correlated with lower uptake of traditional pay-TV services. However, research from The Diffusion Group (TDG) finds that one brand is particularly detrimental to legacy interests: Roku. In its ninth iteration of Benchmarking the Connected Consumer, TDG found that 35 per cent of Roku […]
Instagram has overtaken Snapchat as the most used social media app among US teens, according to a study by investment bank Piper Jaffray. A total of 8,600 teenagers were surveyed
Pay-TV is the worst rated service in Spain with 18.6 per cent households dissatisfied with it, according to a report from media regulator CNMC. Despite the fact that more and more Spaniards watch pay TV, with 6.1 million pay TV homes in the country, the dissatisfaction with the service(s) is higher than that in electricity […]
According to the last SVoD Barometer conducted by Médiamétrie, 30 per cent of French online users aged six years and older used an SVoD service during the past 12 months, which is 10 points higher than in December 2017. This means that an estimated 13.6 million people watch series, films, documentaries or cartoons via a […]
In an update to a 2017 national research study, consumers continue to show exceptionally strong interest in the US Next-Gen Television service (also known as ATSC 3.0) that will offer the programming of free live over-the-air TV (such as local news, live sports, programming from ABC, CBS, NBC, Fox and other broadcast networks) and adds […]