Consumers worldwide are watching more online video than ever, increasing 58 per cent since 2016, to an average of six hours, 45 minutes each week, according to the new State of Online Video report from edge cloud services provider Limelight Networks. However, the study finds consumers still spend more time watching traditional broadcast, averaging eight hours, […]
eMarketer has significantly lowered its projections for Snapchat’s UK ad revenues for 2018 and beyond, as an increasingly automated buying system brings down prices. This year, Snap will generate £68.4 million (€74.9m) in net UK ad revenues, lower than the £104.8 million ($134.9 million) eMarketer had projected in March. The downgraded figures are mainly due […]
Africa and the Middle East (AME) pay-TV household penetration is expected to outpace all other major regions between 2017 and 2022, increasing from 16 per cent in 2017 to 23.2 per cent in 2022, according to data and analytics firm GlobalData. According to GlobalData’s report, Pay-TV Market Trends and Opportunities in Africa & the Middle […]
Worldwide paying SVoD subscriptions will increase by 409 million between 2017 and 2023 to total 777 million, according to the Global SVoD Forecasts report from Digital TV Research. Eleven countries will have more than 10 million SVoD subscriptions by 2023. China and the US will together account for more than half the world’s SVoD subscriptions […]
The so-called FAANGs (Facebook, Apple, Amazon, Netflix and Google) are sharpening up their original commissions as SVoD players across the board announce new content. New analysis by media analyst firm Ampere reveals that, though Netflix continues to lead the way in original content creation, the increasingly-versatile platforms Facebook, Apple and Google-owned YouTube are making unprecedented […]
A major report from Paris-based Euroconsult says that the satellite industry will see revenues shift more towards telco and data-based traffic and revenues, and away from video and DTH income. Based on the latest market projections, wholesale capacity revenues from telecom applications will surpass video applications by 2021. The growth is largely supported by the […]
FreeWheel, a Comcast Company, has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across STB VoD, OTT, Desktop, Smartphone and Tablets. The report found that in Q2 2018, the majority of premium, digital video ad views (57 per cent) in the US were delivered to […]
A lack of major international televised sports events and continued decline in viewing were key contributors to rising CPMs on the flagship channels of Europe’s major commercial TV networks in 2017, according to the a report from Kagan, the TMT arm of S&P Global Market Intelligence. Key highlights from the report include: The cost of […]
MAGNA advertising has published its latest ad forecasts, declaring that US advertising has hit an all-time high. Key highlights from its report include: – Media owners net advertising sales (NAR) will grow by +6.9 per cent in 2018 to reach $207 billion, a new all-time high. Neutralising the advertising sales generated by cyclical even-year events […]
Global online TV episode and movie revenues will reach $129 billion (€110.2bn) in 2023; more than double the $53 billion recorded in 2017. About $16 billion will be added in 2018 alone. From the 138 countries covered in the Global OTT TV & Video Forecasts report from Digital TV Research, the top five will command […]