According to digital experience specialist Adobe, the adoption by TV Everywhere (TVE) providers of single sign-on (SSO) functionality has boosted TVE consumption significantly. Writing in the Adobe Blog, Blake Elmquist, Senior Product Marketing Manager for Adobe Primetime, says that the multiscreen TV platform developed single sign-on (SSO) functionality for TVE to make it easier for […]
Innovid, the video marketing platform, has released a report, Where are Brand Marketers Taking Their Video Strategy in 2018?, which presents the results of a survey completed by 140 marketing decision-makers at top brands, conducted during the summer of 2017 by Brand Innovators in partnership with Innovid. The survey queried brand marketers on how they perceive their brands’ […]
The UK’s booming creative industries made a record contribution to the economy in 2016, new statistics show. Industries including advertising and marketing, arts and film, TV and radio, and museums and galleries are all part of this thriving economic sector, which is now worth almost £92 billion (€104bn), according to the figures published by the […]
IAB Europe, in collaboration with IHS Markit, has published the AdEx Benchmark H1 2017 Study. The data reveals that online advertising grew 11.5 per cent to €22.2 billion for the first half of 2017 from €20.2 billion in H1 2016. The Study reveals that nearly all growth in online ad spend was on mobile; mobile […]
Startup leaders across the 27 AR/VR sectors in Digi-Capital’s Augmented/Virtual Reality Report and Deals Database raised $1 billion (€0.84bn) in the fourth quarter before the end of November. This is only the second time the billion dollar figure has been reached in a single quarter. Three quarters of a billion dollars went into big deals […]
UK advertisers are expected to commit £1.2 billion (€1.34bn) on TV ads in the coming weeks, with a record-breaking £6 billion projected to be spent on all forms of marketing this Christmas, according to MediaCom. The 1 per cent year-on-year boost in TV ad spending expected in Q4 will mark the first growth since the […]
The pay-TV segments of Singapore’s telcos are all plagued by piracy and increasing OTT content service providers, such as Netflix and Hulu. OCBC Investment Research reports that the total number of pay-TV subscribers as at end-Q3 2017 fell 4 per cent to 871,000. StarHub’s pay-TV subscriber base fell 2.1 per cent QoQ to 467,000 subscribers […]
Research from Creative Skillset, the UK industry skills body for the screen-based creative industries, reveals the impact on the UK’s High End Television (HETV) production sector from the recent growth in FAANG (Facebook, Amazon, Apple, Netflix and Google) and increased home grown production activity. The research shows
Pay-TV revenues are overtaking FTA advertising revenues for the first time in Spain, according to the latest report from regulatory body CNMC. Total pay-TV revenues grew by 14.8 per cent to €520 million in the first quarter of the year. Pay-TV fees amounted to €489 million with 18.4 per cent growth. FTA TV revenues totalled […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8 per cent increase predicted to take total investment to £19.8 billion (€22,3bn). This is according to the latest forecast from media investment group GroupM, which has raised […]