US programmatic digital display ad spending will reach $32.56 billion by the end of 2017, eMarketer projects. By 2019, more than four in five US digital display ad dollars, or $45.72 billion, will flow via automated means. These are the findings from eMarketer’s latest report, US Programmatic Ad Spending Forecast: The Duopoly Drives Dollars Through […]
Research from TVT Media, the global content services specialist, shows that 61 languages are broadcast across the European Union and Turkey, highlighting the linguistic diversity within a television market of 600 million people. The research, commissioned by TVT and conducted by Media Asset Capital, reveals France is clearly the king of multilingual content in Europe’s […]
Steady growth in the consumption of mobile data, fixed broadband, VoIP and pay-TV services is set to help Malaysia’s telecom market remain viable through to 2021, according to analytics company GlobalData. The company’s report: Malaysia: Expansion of High-Speed Wireless and Fixed Broadband Networks to Drive Telecom Market Growth’ confirms that the sector, which has struggled […]
According to Max Signorelli, research analyst, home entertainment, IHS Markit, although Netflix and Amazon Prime Video launched subscription video services in the MENA region in 2016, lacklustre offerings mean the global giants will together comprise just 21 per cent of the market in 2017. The Middle East and North Africa (MENA) region is currently a […]
Consumer research from Parks Associates shows 53 per cent of US broadband households subscribe to both a pay-TV service and at least one OTT video service. OTT Video & TV Everywhere: Partners, Alternatives, and Competition reports more than 200 OTT video services are active in the US market as of Q3 2017, with more than […]
In a world where all-episodes-at-once has quickly become ubiquitous, what else will consumers want out of their entertainment experience in the future? Netflix believes that while consumers access their favourite TV shows and films across a number of electronic devices in the age of streaming, the television still endures as the primary viewing device for […]
According to Dataxis estimates, the US broadband market grew by 0.7 per cent in the second quarter of 2017, gaining 686,000 subscribers. The total number of accesses reached 104 million in June 2017. This progression confirms the trend of continuous and regular growth observed in recent years. Dataxis analysis underlines different variations between broadband technologies. […]
It seems that US Millennials are not alone in their pursuit of cost savings and curated content as research from Mintel reveals that the same percentage of Millennial, Generation X and Baby Boomer consumers (10 per cent respectively) say their households do not subscribe to a pay-TV service. And while some Americans are ‘cord-cutters,’ many […]
IHS Technology’s Media & Technology Digest, in its latest October edition, suggests that OLED displays, while being seen as “better” technology by consumers, could actually inhibit UHD, as consumers will wait for technology that has severe supply constraints. IHS says the past year or so has seen a complete reversal in the balance of UHD […]
According to research conducted by Dataxis, FTTx will be the strongest growing fixed broadband access in Asia-Pacific, growing at a CAGR of 35 per cent during 2012-2022. China is by far the biggest contributor to this growth, accounting for almost 80 per cent of the FTTx connections out of total FBB numbers in 2016. The […]