Canoe Ventures, the advanced television joint venture of the leading cable companies in the US, has released a white paper featuring the aggregate results from a series of brand-research studies accompanying in-market Request for Information (RFI) ITV campaigns that Canoe has enabled. RFI, an in-ad interactive application that enhances traditional TV advertising, opens a dialogue […]
comScore has released a study on U.S. mobile retail usage based on data from the new comScore Mobile Retail Advisor report. The results showed that 38 per cent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on […]
Internet-enabled TV devices, including Smart TVs, connected Blu-Ray players, game consoles, and streaming media players continue to grow their footprint within consumers’ homes. Already about 17 million US households currently own a connected TV, and ownership of streaming media players has nearly doubled since the end of 2010. Yet only a fraction of consumers that […]
The inexorable march towards digitisation and digital broadcasting is set to have a positive ripple effect on global video test equipment (VTE) markets. The key challenge for vendors will be to design open testing systems and to maintain margins, even while offering consumers cost-effective products with enhanced functionalities. Analysis from Frost & Sullivan Global Video […]
People across the Middle East have increasingly turned to the BBC during the Arab revolts, prompting a record rise in audiences. Research from the Broadcasting Board of Governors’ International Audience Research Programme (IARP) shows that overall audiences to the BBC’s Arabic services have risen by more than 50 per cent to a record high of […]
Parks Associates reports consumer comfort with personalised advertisements is increasing, with 45 per cent of US broadband households comfortable seeing ads based on their TV-viewing habits and product/service preferences. The firm’s new report – Advertising Strategies on Connected TVs – recommends advertisers start to expand their personalised ad campaigns to include new companion devices such […]
The world is moving toward ubiquitous multiscreen connectivity, and new devices are making all content personal. Consumers are viewing professional video programmes on tablets, smartphones, laptops, netbooks, and in vehicles. As mobile devices continue to improve, consumers expect high definition on everything. The pay-TV services are ramping up TV Everywhere to compete with direct-to-consumer services […]
A national consumer survey conducted by the American Consumer Institute (ACI) has found that the vast majority of consumers support stronger intellectual property protections against trafficking of counterfeit goods. The survey of 800 consumers found 82 per cent of consumers agreed that counterfeit goods, such as ‘knock-off’ products, pirated software and imitation pharmacy drugs hurt […]
The pay television industry isn’t threatened by those are cutting the cord now but will be by the people who won’t buy the cord in the first place, according to Credit Suisse media analyst Stefan Anninger who warns that today’s teenagers are tomorrow’s “cord-nevers.” “They are growing up in an Internet-based video culture in which […]
Research commissioned by Orange comparing smartphone and tablet usage suggests that tablets cannibalise, whereas smartphones complement, TV and PC usage. Orange Exposure 2011 – an annual independent study by TNS into mobile media habits across UK, France, Spain and Poland – reveals some striking differences in behaviour between mobile and tablet usage both inside and […]