The introduction of new digital media is fragmenting media viewing and access patterns, particularly among people aged 15 to 30 years. As a result, free-to-air TV in Australia is struggling to maintain audience numbers and its share of total advertising revenue. For these reasons, industry research firm IBISWorld has updated its report on the Free […]
Rentrak, the specialist in multi-screen media measurement serving the advertising industry, has published a report on the state of VoD. The report, based on an aggregation of data from Rentrak’s OnDemand Essentials service, shows that VoD is at the tipping point of becoming a major ad medium. Free-On-Demand (FoD) content, which are programmes that run […]
Findings from two recent reports by market research firm Infonetics Research suggest that pay-TV operators continue to increase their investments in MPEG-4 encoders, while despite healthy unit growth in set-top box (STB) sales, revenue was flat. “Two of the most interesting trends in the video equipment and set-top box markets are 1) across the board, […]
The IAB Internet Advertising Revenue Report for the full-year 2011 reveals that revenues soared to a landmark high of $31 billion. That milestone represents a 22 per cent increase over 2010’s full-year number, which itself had been a record-breaker at $26 billion. The report by the Interactive Advertising Bureau (IAB) and prepared by PwC U.S., […]
In advance of the London 2012 Olympics, UK DTT platform Freeview has unveiled new consumer research which it suggests contain important reminders for the television industry, with the prospect of the Games representing a watershed for technologies such as 3DTV and Mobile TV. The research of 2,000 people indicates that what consumers want most are […]
10.8 million UK homes now have free-to-air digital TV service Freeview on their main sets. Freeview is now in more than 20 million homes in total when second sets are counted. There are now 2.1 million active Freeview HD homes. The numbers emerged in the same press briefing (above) given by Freeview, and which was […]
Findings from a comprehensive study reveal that Mobile Digital Television will play an important role in the lives of consumers because it offers the convenience, simplicity and immediacy of live broadcast TV on a variety of portable electronic devices. The study, commissioned by the Open Mobile Video Coalition (OMVC) – a voluntary association of television […]
The spike in demand for Internet protocol TV (IPTV) and broadband-based video service is a major factor spearheading growth in the world xDSL test equipment market, according to analysis from business advisory firm Frost & Sullivan. High bandwidth requirements for IPTV and customers’ higher expectations of service uptime are forcing service providers to purchase the […]
Tablet devices have emerged as the leading second-screen alternative to television for viewing full-length episodes, according to Tapping Into Tabletomics, a new study from by Viacom. The research examines consumer behaviour and emotions around the tablet user-experience, with a focus on tablets as TV and the dual-screen experience. Drawing on a national online survey of […]
An Apple TV set has the potential to be a huge hit with consumers, according to the findings of a new research report. Strategic marketing and research consultancy KAE and online polls specialist Toluna, have teamed up to release a major new study illustrating how large manufacturers could lose out if Apple launches a physical […]