CASBAA’s Q4 update on trends in multichannel TV distribution, audience data and viewership shows a 12 per cent industry growth in the past 12 months in terms of connected homes and an increase in dual subscription homes as channel choices increase. “As we head towards the close of the year it’s heartening to see multichannel […]
Over half (54 per cent) of broadband Internet users watch TV content streamed or on an alternative platform weekly, according to consumer research firm Horowitz Associates. Non-traditional viewing now accounts for 10.8 hours a month, or seven per cent of total viewing time, with 149.4 hours still dedicated to traditional TV. The firm’s Multiplatform Content […]
Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
Intelligent broadband network solutions provider Sandvine has released its 10th Global Internet Phenomena Report: Fall 2011, which indicates increased Netflix and OTT services adoption, the market penetration of revenue-replacement applications, the overall increase in mobile marketplaces, and the impact of Internet-ready consumer electronics devices. Major findings from the report include: -Within fixed networks in the […]
The three main broadcasters still share 95 per cent of the Italian TV market, but DTH operator Sky Italia is likely to take over the leadership position from Mediaset in terms of revenue, while RAI will continue to lose ground, according to ITMedia Consulting’s report – The Television Market in Italy: 2011-2013. According to the […]
TV viewers who use a gadget to surf the web or chat on Facebook while watching TV are migrating away from the laptop and toward the tablet as the preferred personal device, according to research from the Strategy Analytics Digital Home Observatory. The report – Multi-Screen User Behaviors in the Home – also found that, […]
In September 2011, the UK Internet population made over 785 million visits to online video websites – an increase of 36 per cent year-on-year, according to analysis from competitive intelligence firm Experian Hitwise. According to Experian’s report – Online Video: Bringing Social Media to Life – the majority of growth in this space has been […]
The latest findings from the comScore Video Metrix service indicate that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer. The total US Internet audience engaged in 39.8 billion video views. Google Sites, driven primarily by video viewing at YouTube.com, were once again ranked as […]
Akamai Technologies, a provider of cloud optimisation services, has released its 4th Quarter, 2010 State of the Internet report. Based on data gathered from the Akamai Internet Platform, the report provides insight into key global Internet statistics such as the world’s fastest and slowest regions for connection speed, the most frequent origins of attack traffic, […]
Global online advertising revenues will reach $106.22 billion in 2016, almost double the $58.16 billion recorded in 2010, according to a new report from Digital TV Research. According to the report – The Online Advertising Forecasts report – which covers 40 countries, the US will remain the dominant territory for online advertising revenues. However, its […]