Advanced Television

Research

Smartphones, HDTVs most planned CE purchases

Smartphones and HDTVs are the top consumer electronics (CE) products US households plan to purchase over the next 12 months, according to a new study released by the Consumer Electronics Association (CEA). The 14th Annual Household CE Ownership and Market Potential Study also shows that household penetration rates for tablet computers will see their largest […]

April 10, 2012

RESEARCH: Growing hunger for online video

As spending for online video advertising continues to grow, a new survey commissioned by global integrated brand agency Digitas, and conducted online by Harris Interactive reveals an increased urgency for brand investment in online video. The study shows that there is a deepening multi-generational interest in native digital video programming across screens. Almost half (46 […]

April 10, 2012

Pay-TV in 61% Eastern Europe homes by 2017

According to a new report from Digital TV Research, 2012 is a watershed year for Eastern Europe as the number of digital homes for the 15 forecast countries will exceed the analogue total for the first time. Report author Simon Murray said: “The recession has had an impact on the TV sector. Compared with our […]

April 2, 2012

YouGov social media monitor

YouGov is to launch a social media marketing service that can better assess the reach and influence of Twitter and Facebook. The online pollster will this month launch its Social Media Analysis (SOMA) tool that measures how widely a tweet is heard and assesses its impact on Twitter and Facebook users. SOMA will collate five […]

April 2, 2012

48% increase in European HD channels

Data from the MAVISE TV database developed by the European Audiovisual Observatory shows that in the context of national economic crises and competition from new modes of content delivery, the development of television channels in Europe remains stable. At the beginning of 2012, the MAVISE database contains information on a total of 8,900 television channels. […]

March 29, 2012

DirecTV approaches 12m Latino subs

Brazil’s National Telecommunications Agency says Sky Brazil, the local brand owned by DirecTV, now has more than 4 million subscribers to its Brazilian service. Sky Brazil is also an operator with the greatest growth rates in Brazil, riding the crest of an overall DTH growth spurt in the country. In terms of the overall Latino […]

March 29, 2012By Chris Forrester

Satellite tops cable and terrestrial in Europe

SES has revealed that satellite has become the leading TV infrastructure in Europe, ahead of terrestrial and cable reception. Approximately 84 million European households have satellite (DTH) as their primary TV reception mode, an increase of 22 per cent over the last four years. In the same period, terrestrial TV lost nearly 16 million homes, […]

March 28, 2012

Xbox Live: More TV than network games

For the first time Microsoft says that Xbox Live members are now spending more time watching TV, music and films on the Live platform, than playing multiplayer games. Microsoft has revealed that Xbox Live Gold members in the US are now spending an average of 84 hours per month accessing content through apps on Xbox […]

March 28, 2012

Brits rate pay-TV, pubs over pensions

Despite the downturn in the UK economy, Brits are more concerned about paying for their TV subscriptions and going to the pub than saving for a pension, according to financial adviser company Skipton Financial Services. The firm’s ‘Priority Report’ quizzed adults on their attitudes and behaviour towards spending and saving in the current economic climate […]

March 27, 2012By Colin Mann

OTT will represent 17% of viewing in 2016

In 2016, OTT video services on connected TV will represent 17 per cent of the total OTT market and 1 per cent of the global fixed video services market says French researcher IDATE. “In 2016, the VoD market for the TV will be dominated by Over-The-Top (OTT) offers. In Europe, we estimate the global market […]

March 26, 2012