A report from Ampere Analysis focuses on one of the globe’s most advanced SVoD markets – the Nordics. Since its launch in the region in 2012, Netflix has been the driving force in the OTT market, achieving 4.5 million subscribers by the end of 2018. However, despite boasting a large catalogue of international content at […]
Amazon is the measure of all things in Germany when it comes to OTT content, suggests TeraVolt, an agency for digital TV products. Meanwhile, Google and Apple are far behind the e-commerce giant in this area. Amazon’s Fire TV devices currently reach almost four million German households and, according to expert estimates, could grow to […]
As the gaming landscape continues to evolve, 2019 will be a status quo challenging year for the industry, with companies taking cues from video and music industries in a bid to bring gaming to a wider audience. That’s according to the Subscription Streaming Opportunity in Gaming report from Futuresource Consulting. “When it comes to video […]
Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to research from OpenX, the independent advertising exchange. With 60 per cent of Christmas shopping in the UK to be completed online this year, and 54 per cent of shoppers using a mobile device […]
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released the results of its 2019 benchmark fraud study. The study shows the industry’s continued success in reducing fraud within TAG Certified distribution channels at a time when many more participants in the digital advertising […]
Findings from specialist analysis firm Leichtman Research Group (LRG) indicate that the largest pay-TV providers in the US – representing about 93 per cent of the market – lost about 1,740,000 net video subscribers in Q3 2019, compared to a pro forma net loss of about 975,000 subscribers in Q3 2018. The top pay-TV providers […]
Driven by rising consumer demand for broadband services, European Union cable market revenue rose to a record high of €24 billion in 2018, up 3 per cent from €23.3 billion in 2017, according to the European Broadband Cable Yearbook from trade body Cable Europe and research firm IHS Markit | Technology, now a part of Informa Tech. […]
US advertisers are spending more on online display formats than television for the first time this year, according to analysis by WARC Data. Television in the US shows that TV was still the largest display advertising medium in 2018, at $64.8 billion (the third-highest level ever recorded); it accounted for just under a third (31 […]
It hasn’t been a prosperous time for the C-Band Alliance of Intelsat, SES and Telesat. Both Intelsat and SES suffered significant mark-downs in the share prices on the back of negative comments from investment bank JPMorgan with its comments (which was reported on November 13th). In essence, the bank says that there are serious concerns […]
North America’s video on demand (SVoD) market will close 2019 with an estimated 147 million SVoD subscriptions, expanding at a compound annual growth rate (CAGR) of 9 per cent through 2023, according to data and analytics company GlobalData. GlobalData’s latest report, OTT Video Content, Pricing and Market Opportunity in the Americas, reveals that the US […]