A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for brand engagement, they are not using engagement metrics as their primary KPIs. The survey questioned key influencers across advertisers, agencies, media brands and consultants. It […]
The total number of television subscribers to the 100 leading services in the informitv Multiscreen Index fell slightly by 0.11 million in the third quarter of 2018, down by 0.02 per cent. Although small, it was the first worldwide quarterly contraction to date, with only 43 services reporting gains, which is the fewest seen so […]
Sub-Saharan Africa is forecast to add more than 16 million pay-TV subscribers between 2018 and 2024 to bring its total to 45.63 million, according to the Sub-Saharan Africa Pay-TV Forecasts report from Digital TV Research. Simon Murray, Principal Analyst at Digital TV Research, said: “Subscriber numbers will climb by 61 per cent over this period, […]
The cumulative value of satellite-delivered broadband will be worth some $159 billion over the next 10 years, according to a report from Northern Sky Research (NSR). Video traffic will drive much of the growth. Over the next decade NSR says that satellite broadband and its related VSAT capacity traffic will grow at 13.4 per cent […]
Britons spend half as much time on the landline – but use ten times more mobile data – than just six years ago, as new research from comms regulator Ofcom reveals changing attitudes to the traditional telephone number. With smartphone ownership increasing, and landline use continuing to fall, Ofcom’s latest research suggests remembering phone numbers […]
Worldwide spending on the Internet of Things (IoT) is forecast to reach $745 billion in 2019, an increase of 15.4 per cent over the $646 billion spent in 2018, according to an update to the International Data Corporation (IDC) Worldwide Semiannual Internet of Things Spending Guide. IDC expects worldwide IoT spending will maintain a double-digit […]
Smart speakers such as Amazon Echo, Google Home, Apple’s Homepod and JBL’s Link Series have found a place in the daily lives of French people, becoming the new personal assistant of more than 1.7 million users according to Médiamétrie. With an average age of 39 years, users of smart speakers are younger than the average […]
EE has revealed that football dominated the most-watched live TV moments on mobile this Christmas and New Year, taking nine of the top ten positions. Taking them nine points clear at the top of the table, Liverpool’s massive 5-1 home win over Arsenal, broadcast on BT Sport, attracted the highest volume, followed by Manchester United’s […]
US broadcast station mergers and acquisitions (M&A) volume reached $4.31 billion in the fourth quarter of 2018, as tracked by Kagan, a media research group within S&P Global Market Intelligence. In the largest deal of the quarter and year, Nexstar Media Group announced on December 3rd that it would acquire all of Tribune Media’s assets for $46.50 per share. Kagan estimates […]
There is little evidence screen use for children is harmful in itself, according to guidance from leading paediatricians and published by the BBC. Parents should worry less as long as they have gone through a checklist on the effect of screen time on their child, it says. While the guidance avoids setting screen time limits, […]