Latest figures published by IHS Markit and Cable Europe show the number of cable homes in Europe once again grew year on year in 2017, reaching 69.2 million and comprising 36.3 per cent of all television households. Revenue generating units (RGUs) rose year on year to 127.5 million. Consolidated full year data, released in the […]
October’s US ratings showed a massive drop in viewership, and the fall was much the same across broadcast and cable TV. A report from analysts at MoffettNathanson (MN), using Nielson’s data, showed that October was an abysmal month for linear broadcast and cable ratings as Adult 18-49 viewership again declined by double digits. Adding it […]
An increasing number of Spanish households are consuming content online according to the latest data from the CNMC Household Panel covering the second quarter of 2018. Forty-four per cent of individuals admit weekly consumption, 10 points more than two years ago. Short videos and series episodes are the preferred online content. More than half of […]
The average UK viewer now watches nearly 5 hours of TV and other video a day, according to The Age of Television study conducted by research and strategy consultancy MTM and commissioned by Thinkbox. The study of the UK’s viewing habits has found that, whenever viewers watch content, they are doing so to satisfy one […]
Third-quarter results for US multichannel video subscriptions cut short a brief wave of optimism for the sector, according to Kagan, a media research group within S&P Global Market Intelligence. Accelerating losses from satellite providers and weakening net adds from Sling TV and DirecTV Now virtual multichannel alternatives drove the overall decline. Combined, the cable, direct […]
Over 70 per cent of people expect to be watching over three hours of TV on Christmas Day according to independent research released by consumer intelligence platform, Attest. Findings show that broadcast TV remains so popular, that two thirds of people continue to buy a physical TV guide to ensure they keep up with Christmas […]
Findings from research and analysis firm Leichtman Research Group indicate that the largest pay-TV providers in the US – representing about 95 per cent of the market – lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017. The top pay-TV providers now […]
US digital advertising revenues for the first six months of 2018 soared to $49.5 billion (€43.8bn) – the most advertisers have ever spent on digital media in a first half of a year – according to the latest IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and produced by PwC US. […]
Over the last few years, Netflix has shifted its focus from movies to TV. Not only has the movie library shrunk and the library of TV series grown, but Netflix is quickly earning a reputation for quality TV shows and sub-par movies. But is Netflix’s TV show library really that good? Or is it mostly full […]
PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetisation. Advertisers are expected to spend more than $180 […]