Advanced Television

Social Media

Twitter fined $150m for selling data

Twitter has been hit with $150m (£139.9m) fine in the US after law enforcement officials accused the accused social media platform of illegally using users’ data to help sell targeted ads. Court documents revealed that The Federal Trade Commission (FTC) and the Department of Justice said Twitter violated an agreement it had with regulators; Twitter […]

May 30, 2022

Research: 42% say TV set-up is vital for stylish living room

Three-piece suites, drinks trolleys and inspirational quotes are fading out of UK living rooms, making way for corner sofas, sustainable furniture and smart technology according to research commissioned by Sky Glass, the streaming TV from Sky. Velvet furniture (53 per cent), floral print wallpaper (50 per cent) and wood panelling (48 per cent) are also […]

May 26, 2022

Research: Netflix usage holds up despite sub losses

Attest, a consumer research platform for global brands, has released the findings from its first Quarterly UK & US Media Consumption Tracker. It provides continuous insights into how consumers’ habits across television, audio, news and social media continue to evolve in both countries. US: TV & Streaming Trends  Despite Netflix reporting a loss in US […]

May 24, 2022

Nielsen, TikTok marketing insights collaboration

Audience measurement specialist Nielsen has been selected to participate in TikTok’s Media Mix Modelling programme, which brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform. Nielsen and TikTok have worked […]

May 23, 2022

Report: Global streaming consumption up 10% YoY

Global streaming consumption grew 10 per cent globally, including continued growth in mature markets such as North America (5 per cent) and Europe (9 per cent), during Q1 2022 as compared to Q1 2021, according to the latest State of Streaming report from Conviva, the analytics platform for streaming media. “Despite recent news of Netflix’s […]

May 20, 2022

Candle Media acquires ATTN:

Next-generation media company Candle Media is acquiring purpose-driven, social storytelling company ATTN:. Candle will help provide scale, capital and expertise to accelerate ATTN:’s growth as it continues to create original content for Gen Z and Millennials across social media, network television and streaming services, in addition to growing their publishing, brand studio, creative strategy and […]

May 18, 2022

France: TikTok now on Netgem TV

Netgem, the digital entertainment platform, is now offering customers in France the ability to watch TikTok videos on Netgem TV. Accessible directly from the TV via a QR code, users can pair their mobile TikTok account with their TV in just a few clicks. Then they can enjoy an optimal and personalised entertainment experience. Sylvain […]

May 16, 2022

Research: TikTok amplifies TV advertising

Data from TikTok shows that the video-sharing service and TV have a symbiotic relationship and, for marketers, strategies that use both in a complementary fashion will boost key brand metrics. TikTok notes there is a greater lift in both attention and recall metrics when marketers follow TV campaigns with content on TikTok – perhaps because, […]

May 12, 2022

Research: Grandparents turn to TikTok

Almost a quarter (24 per cent) of grandparents want to learn how to use TikTok as a way of bonding with their grandchildren, according to research from connectivity provider TalkTalk. The video social media app has exploded in popularity in recent years and now boasts close to nine million active users in the UK. The […]

May 10, 2022

Research: Millions of Brits unknowingly sharing passwords

Millions of Brits are leaving themselves open to being scammed by sharing their passwords with online criminals on social media, according to a study from connectivity provider TalkTalk. The study reveals that 43 per cent of Brits say they use personal information such as birthdays, family or pet names when setting passwords. Millions admitted to […]

May 5, 2022