WARC has released The Future of Programmatic 2024, a report covering the major trends shaping programmatic advertising over the coming 12 months, together with practical guidance for advertisers evolving their programmatic and ad tech capabilities. Programmatic advertising is digital advertising that is bought, sold and placed using automated technologies and algorithms. The report highlights key […]

According to Mediaocean’s upcoming 2024 H2 Market Report, social media, digital display/video and Connected TV (CTV) are still the fastest growing channels, seeing a steady increase in investment that matches consumer engagement and time spent. In H2 2024, 66 per cent of survey-takers said they are planning to increase social media spending, 64 per cent […]

iSpot, the TV measurement company, has announced an integration with TikTok to help brands gain a view into the audience reach that the short-form video platform delivers compared to US linear TV viewers. The first solution is now widely available to marketers via iSpot’s Unified Measurement Platform, which verifies and measures TV advertising across hundreds […]

ESPN has signed Social & Digital Talent and Strategist Omar Raja to a new, multi-year contract where he will remain a driving force of ESPN’s social media strategy and will continue as the voice behind ESPN’s SportsCenter Instagram. “I’m thrilled to continue my journey with ESPN. From epic TikTok highlights to unforgettable Instagram and YouTube […]

TikTok has revealed the top-performing US brands on its platform in a joint report with CreatorIQ – the creator marketing platform. The report leveraged CreatorIQ’s Earned Media Value (EMV) metric to measure and identify the brands generating the most conversation on TikTok. According to CreatorIQ, the TikTok Top 100 brands garnered more than $11.9 billion […]

Ofcom has fined TikTok £1.875 million (€2.1m) for failing to accurately respond to a formal request for information about its parental controls safety feature. Ofcom explains that it  sought information from video-sharing platforms under regulations that pre-date the UK’s Online Safety Act, to inform a planned report highlighting the safety measures they have in place […]

International Olympic Committee (IOC) Members meeting at the 142nd IOC Session in Paris have received an update on the IOC’s digital engagement and marketing initiatives, including the record-breaking levels of Olympic digital engagement on the Road to Paris 2024. “The main objective of the IOC Digital Strategy is to promote athletes and sports, by growing […]

As millions of children begin their summer holidays and spend more time online, research from Virgin Media O2 and Internet Matters reveals parents and carers have significant concern about the threat AI poses to their children. Three quarters (75 per cent) of parents surveyed say they’re worried about the dangers of AI-generated deepfake audio and […]

C-Screens, the UK’s TV Out-of-Home (TVOOH) network, has announced a partnership with TikTok. This collaboration expands the reach of TikTok content and advertising to new audiences across C-Screens’ network of high-impact screens strategically positioned throughout the UK. This collaboration is the latest TikTok Out of Phone initiative, which extends the platform’s engaging content beyond the mobile […]

UK multiplay operator EE has confirmed that it will be launching the YouTube app on EE TV. EE TV customers will be able to access the YouTube app on both the TV Box Pro and TV Box Mini from the Featured Apps rail, with the app sitting alongside other streaming and entertainment apps such as […]