Channel 4, Snapchat extend content deal
Channel 4 and Snap have announced a new two-year deal to bring more than 1,000 episodes of the broadcaster’s shows to the social media platform. The deal extends last year’s…
Research: Youth keen on co-viewing apps
Findings from Hub Entertainment Research’s third annual Evolution of the TV Set report show that co-viewing apps are increasingly popular with young audiences, leading the firm to ask whether the…
NFL, Twitter expand partnership
The National Football League (NFL) and Twitter have announced a multi-year partnership extension which will include expanded engagement formats and a full-season commitment to produce exclusive content on Twitter Spaces,…
Data: Southgate sees 79% rise in positive social media
Data published before England’s semi-final win over Denmark on July 7th reveals Gareth Southgate has won over England fans after being the target of a lot of pre-tournament criticism. The…
TikTok ups video length to 3min
TikTok, the social media app, is increasing the maximum length of videos on its platform to three minutes. In a blog post, product manager Drew Kirchhoff said he believed the…
BBC acquires Gossip Girl
The BBC has acquired the hit US drama Gossip Girl, and will give the new sequel series its UK debut on BBC One and iPlayer later this year. BBC iPlayer…
Burnley FC Women matches on TikTok
Burnley Football Club and TikTok have agreed a partnership which will see the Club livestream every home match of Burnley FC Women’s 2021/22 season as part of a multi-year deal.…
Analysis: US SVoD stacking rises
Research from Ampere Analysis into how people living in the US and Canada are consuming media – from SVoD to social media – has highlighted key similarities and differences between…
Palm TV brings influencer marketing to Africa
South Africa’s Palm TV, the brainchild of tech entrepreneur Patrick Palmi, is connecting African influencers to a 20 million+ audience of fans, giving them unique insights into their lives. The…
ByteDance doubles profits; 1.9bn users
Chinese company ByteDance, owner of TikTok, more than doubled its revenues last year as usage of the short-form video app rocketed. The company, which spent a large part of last…
Report: Pandemic boosts mobile marketing budgets
The accelerative impact of Covid-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in m-commerce and use of social media have provided brands with…
Study reveals most-visited websites
Following the revelation by communications regulator Ofcom that the UK is online more than any other European nation, web technology provider Fasthosts.co.uk has updated its findings on the busiest websites;…
Prediction: Pandemic-driven online adoption habits to remain
The move to handling essential elements of everyday life online, prompted by the Global Covid-19 pandemic, will remain a fundamental reality for people around the world long after the pandemic…
HBL PSL content deals with TikTok, Facebook
The HBL Pakistan Super League has entered into an partnership with short form video platform TikTok. During the Abu Dhabi-leg of the HBL PSL 6, TikTok users will get an…
Apple introduces SharePlay
Apple has announced iOS 15, an update that enhances the iPhone experience by making FaceTime calls more natural, and introduces SharePlay for shared experiences. “For many customers, iPhone has become…
Report: US social video attracts younger demo
Digital video measurement standards proponent the Global Video Measurement Alliance has issued a special report, Discovering Audiences On Social Video: How brands can leverage new reach in the changing media…