Warner Bros debuts In the Heights trailer on TikTok
Warner Bros Pictures has partnered with short-form video platform TikTok on the global trailer debut for In the Heights, which fuses Lin-Manuel Miranda’s music and lyrics with Jon M. Chu’s…
Bercow to deliver C4’s alternative Xmas message
Former Speaker of the House of Commons John Bercow is to deliver this year’s Channel 4 Alternative Christmas Message. Bercow will deliver “a pro-democracy and pro-Parliament message of tolerance and…
Research: Star Wars IX generating high social media chatter
Star Wars: The Rise of Skywalker will be in cinemas later week, and with legions of fans talking about the film on Twitter and Instagram, social analytics company ListenFirst analysed…
WWE launches on TikTok
WWE and TikTok have launched a new partnership to bring WWE content to the TikTok community. To kick off the partnership, WWE has launched their official TikTok account and is…
Analysis: Tesco tops this year’s Xmas TV ad rankings
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the…
Love Island & Question Time generate most social media buzz
Data published by Kantar shows that once again, reality and entertainment television has driven the highest level of social media engagement over the past year, closely followed by current affairs…
Australia: Grabyo evolves Network 10 social content
Australian broadcaster Network 10 partnered with Grabyo to evolve its digital, social and mobile content strategy throughout 2019, replacing SnappyTV in the process. The partnership sees 10 utilise Grabyo’s leading…
Ziggo Sport teams with ODMedia for YouTube management
ODMedia Group has announced that Ziggo Sport – Vodafone Ziggo’s sports centric YouTube channel – has signed on with ODMedia Group. Expoza, ODMedia Group’s specialised YouTube division, will handle all…
Report: Short-form streaming originals to boom
Snapchat, Facebook Watch and Quibi are driving a boom in short-form content according to a report by Ampere Analysis. Already making up 9 per cent of all VoD series globally,…
Survey: 73% want ‘Big Tech’ regulated
Seven in ten people (73 per cent) want governments to do more to regulate Big Tech companies amid concerns with how their personal data is being used, an Amnesty International…
Inter Milan drives fan engagement growth
A partnership between Inter Milan (FC Internazionale) and digital media company Dugout has allowed the football club to better engage with both new and existing fans, and increase its global…
Kantar: “Media Industry facing digital paradox in 2020”
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on…
Report: Mobile video experience improves in 59 countries
Opensignal, the mobile analytics company, has published its latest global State of Mobile Video Experience report. In one year, Mobile Video Experience has significantly improved in 59 per cent of…
NBA launches AI Facebook chatbot for in-game highlights
GameOn, a specialist in customised experiences across messaging and voice platforms, has teamed with the NBA to provide fans with their own AI chatbot through Facebook messenger. It will include…
Research: Instagram, Snapchat rising rapidly as viewing platforms
Ampere Analysis has conducted research into the strategies of the digital studios – the creators of ‘made-for-social’ video. It’s a challenging, fast-paced market, where control of IP and the ability…