Advanced Television

Social Media

EC opens formal proceedings against Meta

The European Commission (EC) has opened formal proceedings to assess whether Meta, the provider of Facebook and Instagram, may have breached the Digital Services Act (DSA). Commission President, Ursula von der Leyen, commented: “This Commission has created means to protect European citizens from targeted disinformation and manipulation by third countries. If we suspect a violation […]

April 30, 2024

Report: Social media affects girls’ well-being

A UNESCO report warns that, while digital technologies can enhance teaching and learning, they also present risks such as the invasion of users’ privacy, distraction from learning and cyberbullying. The report sheds light on how social media amplifies gender stereotypes, with negative effects on girls’ well-being, learning and career choices. “Children’s social lives are increasingly […]

April 25, 2024

Report: Surge in CTV, podcast, social video adspend

Advertisers are seeking out digital ad formats that capitalise on the engagement offered by the array of entertainment online, according to IAB’s Digital Adspend report for 2023, conducted with PwC. Spend on podcast ads grew by 23 per cent year-on-year, while connected TV (CTV) was up 21 per cent and social video continued to perform […]

April 24, 2024

OnlyFans sponsors DAZN fight nights

OnlyFans is teaming up with sports streaming service DAZN in a major sponsorship and content partnership across a series of fight nights over the next 12 months. The announcement comes following the Devin Haney and Ryan Garcia fight on April 20th in New York, where the long term rivals battled it out before Garcia defeated […]

April 23, 2024

Study: Infants receiving increased digital independence

Infant school children are increasingly online and given more digital independence by parents, according to Ofcom’s annual study of children’s relationship with the media and online worlds. Around a quarter of 5-7 year-olds (24 per cent) now own a smartphone, while three-quarters use a tablet  (76 per cent). Compared to a year ago, a higher proportion of […]

April 19, 2024

Study: Adults more likely to trust human content than AI

The way people use, think and feel about different types of media is constantly changing. In Ofcom’s latest media literacy research, the media regulator takes a deep dive into how people across the UK are navigating an increasingly online world. This year’s study explores how adults across the UK feel about issues ranging from artificial […]

April 19, 2024

IAS expands brand safety and suitability measurement

Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced the expansion of its brand safety and suitability product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels. Facebook and Instagram already prohibit ads from running alongside content that’s been labelled […]

April 16, 2024

DoubleVerify enhances brand safety on TikTok

DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]

April 12, 2024

BAFTA appoints We Are Social Studios for 2024 Awards

We Are Social Studios, the social-first production specialist division of We Are Social, is working with BAFTA on the official social coverage of their BAFTA Film Awards and BAFTA Television Awards. We Are Social Studios has been tasked with creating platform-authentic content that attracts and entertains new and diverse audiences across various BAFTA social and […]

April 12, 2024

IAS enhances TikTok brand safety

Integral Ad Science (IAS), the media measurement and optimisation platform, is expanding its brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their […]

April 11, 2024