Advanced Television

Social Media

Research: 31% Brits use social media for daily dose of positivity

Research from Sky Mobile has revealed nearly one in three Brits turn to social media for a daily positivity boost (31 per cent), with animal videos and memes (23 per cent) and random acts of kindness posts (21 per cent) being the most uplifting content. The study of over 2,000 British adults found that over […]

June 23, 2022

TikTok on VIZIO smart TVs

VIZIO has announced that TikTok TV is now available on VIZIO smart TVs. This integration allows VIZIO users to discover videos from their favourite TikTok creators and topics directly from the VIZIO home screen — no downloads required. In support of this launch, VIZIO will highlight TikTok TV content on the VIZIO Home Page in a […]

June 23, 2022

Mediaocean joins TikTok Marketing Partner Programme

Mediaocean, the mission-critical platform for omnichannel advertising, has joined the TikTok Marketing Partner Programme as a badged partner. Mediaocean first announced its partnership with TikTok in September of 2021 and now offers self-service functionality to create, manage, and optimise ad campaigns on TikTok. With one billion people around the world using the TikTok platform, it […]

June 16, 2022

Data: Entertainment app usage up 13% YoY

AppsFlyer, in partnership with Liftoff, has released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behaviour, apps in multiple categories […]

June 14, 2022

ITV content on Snapchat

Snap has agreed a deal with ITV to host made-for-mobile, short-form content from some of ITV’s most popular content on Snapchat. Users of the social media sharing app will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover. Snapchat’s […]

June 14, 2022

Forecast: Ad market set for 8% growth in 2022

Global advertising expenditure is forecast to grow 8 per cent in 2022, according to RoI agency Zenith’s latest Advertising Expenditure Forecasts report. This represents a minor downgrade from the 9.1 per cent growth rate Zenith published in December 2021. Growth will be supported by the Winter Olympics, mid-term US elections and the football World Cup, […]

June 8, 2022

Global, TikTok team to stream Capital’s Summertime Ball

TikTok and Global, the media & entertainment group, have announced that Capital’s Summertime Ball with Barclaycard will be live streamed globally on TikTok, as well as on Global Player, on June 12th. The continuing partnership follows the huge success of the live stream of Capital’s Jingle Bell Ball last year, with Barclaycard, on TikTok, which attracted over […]

June 8, 2022By Nik Roseveare

Survey: 70% of marketers bet on social

Mediaocean, the mission-critical platform for omnichannel advertising, has released its H1 2022 Market Report. The report underscores the biggest issues facing marketers, which include the adoption of emerging identity solutions as well as cross-channel planning and measurement. Most notably, the findings of the study show a concern about how the advertising industry will adopt privacy-friendly identity solutions in […]

June 1, 2022

Ofcom urges tech firms to keep women safer online

Real-world concerns about women’s safety and wellbeing are mirrored in the online world, according to figures from  Ofcom’sstudy into the nation’s online lives. Its findings reveal that women are less confident about their online safety than men, more negatively affected by discriminatory, hateful and trolling content, and feel less able to have a voice and […]

June 1, 2022

ITV, Twitter sign multi-year content deal

ITV and Twitter have announced a new multi-year content partnership in the UK, which will bring the best of the broadcaster’s output to the platform alongside new content activations. The partnership will bring over 1,200 real-time highlights to Twitter, including events from popular shows such as Love Island and I’m a Celebrity… Get Me Out […]

May 31, 2022