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Report: Saudi is MENA’s key social media market

Report: Saudi is MENA’s key social media market

Saudi Arabia has seen social media usage “sky-rocket” according to a study from media agency Crowd and its Global media Insights report, using data from Euromonitor’s Digital Consumer trends. Because…

WhatsApp, Sky Media Transfer Deadline Day partnership

WhatsApp, Sky Media Transfer Deadline Day partnership

WhatsApp and Sky Media have announced their media-first partnership with an in-show activation centred around the coverage of today’s (August 31st) Transfer Deadline Day. To support the recent launch of…

Amazon to launch first UK TikTok Original series

Amazon to launch first UK TikTok Original series

Amazon Prime Video will launch its first ever UK TikTok Original series, Just So You Know, on August 26th. Spotlighting six LGBTQ+ TikTok creators, Just So You Know will see them write remarkable…

C4 Paralympics hub on TikTok

C4 Paralympics hub on TikTok

Channel 4 has partnered with TikTok to create a Paralympics Hub on the platform, set to showcase the most captivating moments throughout the Tokyo 2020 Paralympic Games. The Hub features…

WWE delivers most viewed SummerSlam ever

WWE delivers most viewed SummerSlam ever

Following a weekend of record-setting metrics, WWE delivered the most-viewed and highest-grossing SummerSlam PPV in the company’s history. The 34th SummerSlam event took place on August 21st at the Allegiant…

Data: Olympic viewing up 7x on YouTube

Data: Olympic viewing up 7x on YouTube

Seven times the amount of hours of Olympic Games content were watched on YouTube during Tokyo 2020 compared with Rio 2016, according to a Blog post from the video-sharing site.…

Netflix, UNESCO partner to celebrate Indian culture

Netflix, UNESCO partner to celebrate Indian culture

Netflix and UNESCO (United Nations Educational, Scientific and Cultural Organization) have partnered to celebrate India’s rich cultural heritage. Over the next year, a series of short videos themed ‘One Country,…

TikTok tests disappearing videos

TikTok tests disappearing videos

Short form video-sharing platform TikTok is trialling a new vanishing clips feature similar to functions already available on Snapchat, Facebook and Instagram. TikTok Stories will allow users to see content…

WhatsApp rolls out ‘view once’ messages

WhatsApp rolls out ‘view once’ messages

Social media messaging app WhatsApp is rolling out a feature that allows users to have photos or videos vanish after they are viewed. After the recipient opens the image for…

Study: Young Brits prefer online news

Study: Young Brits prefer online news

Young people are significantly more likely to keep up with news using the Internet, over TV and other sources, according to UK broadcast regulator Ofcom’s annual news consumption report. Nine…

Free HBO Max content on Snapchat

Free HBO Max content on Snapchat

Snapchat users in the US can, effective immediately, watch select episodes of HBO Max programming virtually alongside their friends for free through Snap Minis, Snap’s platform for shared experiences on…

Study: TikTok ads more memorable than TV

Study: TikTok ads more memorable than TV

Brands on TikTok see higher levels of receptiveness to brand messaging, calls-to-action and ad breakthrough, according to an independent study conducted by neuroanalytics and neuromarketing firm Neuro-Insight. Specifically, TikTok’s For…

Swisscom blue TV on Apple TV

Swisscom blue TV on Apple TV

Swisscom blue TV is now available on Apple TV in time for the start of the new Swiss football season, and also giving access to over 250 channels with games…

F1’s Aston Martin signs TikTok deal

F1’s Aston Martin signs TikTok deal

TikTok has announced a new partnership with the Aston Martin Cognizant Formula One Team (AMCF1), as the social media platform becomes the organisation’s Official Creator Partner. The partnership will see…

Vewd launches browser for Facebook’s Portal TV

Vewd launches browser for Facebook’s Portal TV

Facebook has selected Vewd, a provider of OTT solutions, to provide the first web browser in the Portal TV App Store. Vewd’s technology, built on Vewd Core (one of the…

Research: A third of kids choose TV content for family viewing

Research: A third of kids choose TV content for family viewing

GWI, the target audience company, has launched its new dataset, GWI Kids and accompanying report, Kids These Days, which delves into the attitudes, behaviours and beliefs of over 15,400 kids…