Having suffered consecutive quarterly revenue declines in 2022, Snapchat saw advertising revenue steadily bounce back in 2023 – albeit at modest levels compared to Big Tech peers. According to WARC Media forecasts, the company will see +13.7 per cent year-on-year advertising spend growth this year to reach $5.2 billion (€4.8bn), with marketers in APAC having […]

Integral Ad Science (IAS), the media measurement and optimisation platform, has announced a first-to-market partnership with Snap to provide advertisers with increased transparency across their Snapchat campaigns through IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product. “We are excited to partner with Snap to deliver our best-in-class measurement solution for marketers […]

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to research from UK media regulator Ofcom. Nearly two-thirds (64 per cent) of UK adults use online intermediaries to access news, with Meta – the company which owns Facebook and Instagram – […]

San Antonio Spurs’ Victor Wembanyama delivered a record-shattering performance on March 17th in the win over the Brooklyn Nets. He is now the first player in NBA history to achieve 33 points, 15 rebounds, 7 assists, and 7 blocks while shooting 50 per cent field goal in a game. Wembanyama is making an unprecedented impact […]

Amplified Intelligence, a source for attention measurement, has partnered with Snapchat on an approach to assess how augmented reality (AR) Lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live analysis of in-the-moment human attention on Snapchat AR Lenses, producing the most accurate measurement to date. Catalysed by the […]

A US congressional panel has approved a bill that would force ByteDance, the China-based parent company of TikTok, to sell the social media app within six months or face a ban. The measure, introduced by another House of Representatives committee and backed by the White House, cites national security concerns. In response, TikTok has said […]

The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why. The Context Effects study – jointly conducted by Map The Territory and Tapestry Research, […]

US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]

BT Group research reveals how tech-savvy over-65s are making an average of £650-a-year monetising their traditional skills online. While Gen Z (18-24 year-olds) might be better known for online side hustles, over-65s are knitting, sewing and baking their way to spare cash, often marrying a lifetime of expertise with digital skills to gain followers and […]

Ligue 1 football team LOSC (Lille Olympique Sporting Club), has teamed with WSC Sports, the specialist in AI-driven content, to power the club’s digital content strategy. The partnership will see LOSC utilise WSC Sports’ cloud-based AI-powered video content solution to maximise its production capabilities and enable video content to be shared with fans more efficiently […]