Advanced Television

VOD

HBO Max ad-supported tier now available

HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99 (€12.27) per month, or one with ads for $9.99 per month. HBO Max is also offering new and returning subscribers the option to pre-pay and […]

June 3, 2021

Analysis: NFL deal to boost Prime Video adoption

Consumer research featured in Parks Associates’ OTT Video Market Tracker shows 47 per cent of US broadband households currently subscribe to Amazon Prime Video. The landmark content rights deal between Amazon Prime Video and the NFL, reportedly worth $1 billion annually, will help increase the service’s subscription uptake and regular viewers through exclusive rights to […]

June 3, 2021

Pluto TV, LG expand partnership

AVoD service Pluto TV and LG Electronics are expanding their partnership to offer Pluto TV channels on all 2016 to 2021 LG TVs running webOS in select European markets. With LG TV owners in Germany and the UK being the first to enjoy the Pluto TV app on LG TVs as of early this year, […]

June 3, 2021

Research: Euros to see multi-screening

As the sports industry prepares for a very different summer of competition, omnichannel advertising platform Mediaocean has partnered with consumer insight specialist GWI to launch new research to demonstrate how changes in engagement are set to give fans of the forthcoming Euros football tournament the full experience, even without in-person attendance. Speaking to 23,073 sports […]

June 3, 2021

WIND VISION ups QoE with ZAPPWARE solution on AWS

WIND VISION, the first Android TV subscription platform launched in Greece and one of the first of its kind in Europe, continues to innovate and evolve to provide the best user experience. One of the ingredients of this success is leveraging leading technology and IT services. In addition to using ZAPPWARE’s platform for video services, […]

June 3, 2021

Netflix opening post-production studio in Mumbai

Netflix has announced that it is opening its first fully owned, live-action, full-service post-production facility in Mumbai, India. To be fully operational by June 2022, Netflix says the facility “will have 40 offline editing rooms designed as a flexible, collaborative and inspiring environment for showrunners, directors, editors and sound designers to create their best work. […]

June 3, 2021

Paul vs. Mayweather anti-piracy warning

In advance of YouTube star Logan Paul’s exhibition fight against Floyd Mayweather on June 6th, Kieron Sharp, CEO of UK intellectual property protection body FACT, has warned of the dangers fans when illegally streaming the bout, only available in the UK on Sky Box Office pay-per-view. With a large amount of audience not being able […]

June 3, 2021By Colin Mann

Rakuten Advertising, Magnite ad inventory deal

Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVoD service. Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built properly to handle the nuances of […]

June 3, 2021

Qwest TV joins Xfinity On Demand

Music-related service Qwest TV, co-founded by music icon Quincy Jones, has secured its first major US cable partnership, joining Xfinity On Demand. The entire SVoD catalogue —1,300+ concerts, documentaries, and performances from around the world— is now available to Comcast Xfinity customers. It suggests the partnership offers a new kind of musical experience to the […]

June 3, 2021

‘Warner Bros. Discovery’ name for merged company

Multichannel programmer Discovery has revealed the new name of the proposed standalone global entertainment company that will emerge from the combination of WarnerMedia and Discovery assets as ‘Warner Bros. Discovery’. It suggests the Warner Bros. Discovery name will honour, celebrate and elevate the world’s most-storied creative studio in the world with the high quality, global […]

June 2, 2021