Netflix: 40m ad tier subs; new ad tech platform
At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]