At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]
A report from Teads, the media platform, reveals that 21 per cent of UK households have cancelled some of their streaming subscriptions in the last six months due to price concerns. Additionally, 14 per cent of UK consumers say they are planning to reduce the number of streaming services they use in the next 12 […]
Research from Omdia and PlumResearch reveals that 43 per cent of all viewing on Pluto TV is attributed to its FAST movie channels. This data underscores the platform’s dominance in the streaming landscape, with six of the top ten most-watched channels exclusively dedicated to the genre. During the 77th edition of the Cannes Film Festival, […]
BT Group has reported its FY numbers. Revenue stood at £20.8 billion (€24.2bn), up 1 per cent YoY, and adjusted revenue at £20.8 billion, up 2 per cent on a pro forma basis attributed to price increases and fibre-enabled product sales in Openreach, increased service revenue in Consumer with annual contractual price rises being aided […]
Barb, the industry’s standard for understanding what people watch, has issued the final part of its invitation to tender (ITT) for the next iteration of its audience measurement service, which aims to extend Barb’s integration of big data and panel data. Earlier, this May Barb shared an ITT for the methodology, data processing and delivery […]
Following Channel 4 Ventures launch of Untapped in March, which the UK PSB describes as a “ground-breaking” commercial initiative to invest in entrepreneurs who have traditionally been overlooked by the VC ecosystem, Channel 4’s consumer investment arm has updated its strategy to an ‘always on’ approach. The broadcaster says the decision is a result of […]
CleverTap, the all-in-one engagement platform, has released its market research report The AI Edge in Customer Engagement. The report sheds light on how AI is the next frontier in the customer engagement domain and how brands can implement AI for the right use cases and gain maturity in AI adoption to drive a boost in […]
AST SpaceMobile has claimed it could be a rival to Elon Musk’s Starlink. At the moment it has just one test-satellite in orbit but has successfully trialled ‘direct-to-smartphone’ calls using the craft. AT&T has signed a multi-year commercial contract with AST. May 15th saw the operator release its Q1 numbers, and confirm the AT&T contract […]
SES has announced that its Ethiosat platform at the 57 degrees East orbital position now delivers content to 17 million TV households in Ethiopia, an increase of 7 million compared to 2022, with its reach penetration growing to 95 per cent. The Ethiopian TV market has undergone a continuous rapid expansion as the number of […]
Integral Ad Science (IAS), the media measurement and optimisation platform, has announced the launch of the IAS Election Lab. Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season. “As election season intensifies, marketers […]
Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal. The 2024 Christmas doubleheader will feature the Kansas City Chiefs heading to Pittsburgh […]
Terran Orbital has released its Q1 numbers, and reported that it has received a major order from Lockheed Martin for “18 space vehicles for the US Space Development Agency” – taking its Q2 portfolio of orders received to beyond $100 million. However, there has been no interim payment during the quarter-year from its major client, […]
The Paramount logo is a mountain with a coronet of stars. Its sale still has a mountain to climb and the final outcome – pre-deal or post – is likely to be the current contenders, and others, picking and choosing between those star divisions of the business. When the movie (low budget straight to streaming) […]