Advanced Television

Netflix, NFL confirm Xmas games deal

May 15, 2024

By Nik Roseveare

Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal.

The 2024 Christmas doubleheader will feature the Kansas City Chiefs heading to Pittsburgh to face the Steelers in the day’s first matchup, followed by the Baltimore Ravens taking on the Texans in Houston for the second game.

Netflix has been playing ball with the NFL for a couple of years now beginning with the hit series Quarterback in 2023. This summer, Receiver is set to premiere on Netflix and will follow five of the NFL’s best pass catchers through their 2023 season on and off the field: Davante Adams (Las Vegas Raiders), Justin Jefferson (Minnesota Vikings), George Kittle (San Francisco 49ers), Deebo Samuel (San Francisco 49ers) and Amon-Ra St. Brown (Detroit Lions).

“Last year, we decided to take a big bet on live – tapping into massive fandoms across comedy, reality TV, sports and more,” commented Bela Bajaria, Netflix chief content officer. “There are no live annual events, sports or otherwise, that compare with the audiences NFL football attracts. We’re so excited that the NFL’s Christmas Day games will be only on Netflix.”

“We couldn’t be more excited to be the first professional sports league to partner with Netflix to bring live games to fans around the world,” added Hans Schroeder, NFL executive vice president of media distribution. “The NFL on Christmas has become a tradition and to partner with Netflix, a service whose biggest day of the year is typically this holiday, is the perfect combination to grow this event globally for NFL fans.”

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