Advanced Television

Adobe

ALIBI Music extension panel for Adobe Premiere Pro

On the heels of unveiling a powerful new audio search engine and website, ALIBI Music has launched its own extension panel for Adobe Premiere Pro, part of Adobe Creative Cloud. The new ALIBI Music extension draws on the same intuitive functionality, giving video editors the most robust way to search, access and license ALIBI’s collection […]

March 10, 2021

BBC joins tech coalition for info verification

A group of technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity (C2PA), a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content. Founding members Adobe, Arm, […]

February 22, 2021

PRAM invites ad and media industry to contribute addressability code

The Partnership for Responsible Addressable Media (PRAM) has extended an invitation to the advertising and media industry to contribute addressability code for collaborative development. All proposed contributions must be operational, support the advancement of new addressability and accountability standards, and fuel commercial innovation. They must also align with several principles based on those announced at […]

January 15, 2021

Sky, Adobe launch digital education initiative

Sky and Adobe have launched The Edit, a new digital programme for schools designed to improve the media and digital literacy of 30,000 young people across the UK and Ireland. With a focus on low-income areas, The Edit will reach and inspire the next generation of media talent by breaking down the industry’s barriers to […]

October 22, 2020