According to research from analyst firm Aluma, if a show is available simultaneously on both an SVoD streaming service and a live TV channel – for example, on both NBC’s broadcast channel and Peacock – adult viewers are more than twice as likely to prefer a paid streaming service over a regular live TV channel. […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]

According to research from home media consumer intelligence specialist Aluma, if their favourite TV sport moved its live games exclusively to a subscription streaming service such as Netflix or Prime Video, only 8 per cent of US pay-TV subscribers would definitely cancel. Among pay-TV subscribers that selected professional football as their favourite TV sport, 11 […]

Noting high inflation figures in the US, actionable intelligence firm Aluma suggests that households are realising that the economy is only at the beginning of what will be a long recovery. “It is in this context that home decision-makers search for ways to reduce expenses, among them communication and home media services,” it says. When […]

For two decades, the wave of consumer broadband adoption has been a boon for companies throughout the home video value chain. But a report from Aluma, aprovider of consumer media insights, notes that even the strongest waves eventually churns out. Between 2012 and 2021, broadband penetration grew from 72 per cent to 85 per cent, […]

According to home-media consumer intelligence specialist Aluma, a scheme being tested by Netflix in three South American countries requiring account owners to pay an extra $3 for each out-of-home user would see 13 per cent of adult Netflix account holders cancel their service if implemented in the US; an event made more certain by the […]