Advanced Television

Apple TV Plus

Study: HBO Max beats Disney+ in holiday social ad wars

Social advertising competitive intelligence and brand analytics platform BrandTotal has released new data on how the world’s leading streaming services have advertised across top social media channels ahead of the Christmas holiday. For the study, BrandTotal analysed paid social media ad campaigns for Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+ – […]

December 23, 2021

Whip Watch Report: Locke & Key tops streaming originals in Italy

While Locke & Key leads the Whip Watch Report of streaming originals among Italian viewers for the week of October 25th – 31st, a new Netflix Italian original also made the top ten ranking. The Whip Watch Report ranks the most viewed series originating from SVoD platforms in the past week. Second on the list […]

November 3, 2021

Apple TV+ orders another Mariah Carey Xmas special

Apple has announced that Mariah Carey will return to Apple TV+ with an all-new holiday event, Mariah’s Christmas: The Magic Continues, this December. Mariah’s Christmas: The Magic Continues, will bring multi-platinum, multi-Grammy Award-winning icon Carey together with Grammy-nominated worldwide artist Khalid and Grammy winning legend Kirk Franklin for a performance of their new single, Fall […]

November 3, 2021By Nik Roseveare

Apple TV+ has ‘less than 20m subs’

CNBC has reported that in the course contract negotiations between the major Hollywood unions for backstage crews, the International Alliance of Theatrical Stage Employees (IATSE) revealed that, as recently as July, Apple claimed it had less than 20 million subscribers to its Apple TV_ streaming service in North America. Since launching its subscription streaming service […]

September 27, 2021

Study: Disney+ wins social ad wars

Social competitive intelligence and brand analytics platform BrandTotal has shared new data on how the world’s leading streaming services advertise across top social media channels. BrandTotal’s latest report, Social Intelligence Competitive Snapshot: The Streaming Wars, analysed all paid social advertising campaigns from Disney+, HBO Max, Netflix, Hulu, Apple TV Plus, Peacock, and Paramount+, over a […]

September 24, 2021