Premier Sports has secured the broadcast rights to the 2021 British & Irish Lions Tour of South Africa where rugby fans can enjoy every match live and exclusive, available in 23 Asian countries. Edinburgh plays host to a pre-Tour game before the Series gets underway when The Lions face World Cup quarter finalists Japan on […]

Premier Sports has acquired rights to the Guinness Six Nations and Autumn Nations Cup and is set to launch in twenty-two Asian countries this weekend. The ‘Premier Player Asia’ will broadcast solely via an OTT platform, similar to the Premier Player that is already in the UK market. The new streaming platform will broadcast the […]

The Premier League is facing rebate demands from its Asian broadcast partners whose viewership windows are being impacted by the staggering of kick-off times in the UK to ensure all games can be televised without clashes whilst fans remain unable to attend. Broadcasters in the biggest Asian markets are preparing to demand millions of pounds […]