Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has signed an agreement with Infillion for a uniquely structured 2024 upfront purchase of advertising inventory across its AVoD services. The inventory will run across inventory within Redbox, Crackle, and Chicken Soup for the Soul properties. Crackle Connex will also be able to sell […]

Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye tracking (50 per cent), survey-based ad recall (46 per cent), tuning duration/dwell time (42 per cent), and facial coding (42 per cent). Notably, when combining all various survey measures, surveys become […]

Samsung Ads has launched a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ premier content and provides another pathway to discovering new TV content, which may otherwise be missed […]