Advanced Television

attention

Vidmob integrates Realeyes attention data

Vidmob and Realeyes have announced a partnership that will embed Realeyes attention metrics into Vidmob’s creative data platform. Vidmob’s AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices and ensure those learnings are applied across all flighted media. Realeyes is a specialist in attention measurement, […]

June 7, 2024

Recurly, Redfast engagement partnership

Recurly, the subscription management and billing platform, has announced a partnership with Redfast, a specialist in subscriber personalisation and engagement. This collaboration brings the two platforms together to create a lifecycle engagement tool that drives proactive, personalised in-app experiences to keep subscribers engaged and increase brand loyalty. “Predicting and acting on subscriber acquisition and retention […]

June 5, 2024

Data: Upfront linear TV eCPMs up 12% YoY in US

Guideline reports that upfront linear TV eCPMs averaged +4.9 per cent annual growth from 2021 through 2023 in the US, while overall OTT averaged flat -0.1 per cent performance. Guideline leverages actual agency pricing data to unveil exclusive ‘effective CPMs’ or eCPMs. This unique, directly ingested data empowers strategic NewFronts & Upfronts preparation and negotiation. […]

April 30, 2024

Infillion signs ad deal with Crackle Connex

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has signed an agreement with Infillion for a uniquely structured 2024 upfront purchase of advertising inventory across its AVoD services. The inventory will run across inventory within Redbox, Crackle, and Chicken Soup for the Soul properties. Crackle Connex will also be able to sell […]

March 5, 2024

Research: Attention measurement focuses on creative and media

Most attention measurement companies (61 per cent) focus on both creative and media as attention drivers and to measure these factors, they leverage eye tracking (50 per cent), survey-based ad recall (46 per cent), tuning duration/dwell time (42 per cent), and facial coding (42 per cent). Notably, when combining all various survey measures, surveys become […]

October 3, 2023

Samsung Ads launches Sponsored Row

Samsung Ads has launched a new discovery solution for content partners seeking to drive more audiences to their featured content on Samsung TVs. Located alongside viewers’ organic personalised recommendations and recently viewed content, the new ‘Sponsored Row’ spotlights advertisers’ premier content and provides another pathway to discovering new TV content, which may otherwise be missed […]

October 3, 2023