Advanced Television

Infillion signs ad deal with Crackle Connex

March 5, 2024

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has signed an agreement with Infillion for a uniquely structured 2024 upfront purchase of advertising inventory across its AVoD services. The inventory will run across inventory within Redbox, Crackle, and Chicken Soup for the Soul properties. Crackle Connex will also be able to sell the interactive ad inventory alongside Infillion.

Infillion’s TrueX value exchange ad model allows publishers to cut down on their ordinary commercial load in exchange for interacting with a brand experience for a minimum of 30 seconds. Brands gain the ability to turn their ads into games, quizzes, shoppable experiences, and more, which can help them connect more deeply with consumers and improve brand recall and lift.

“This upfront purchase continues our practice of investing in top-tier, premium publisher relationships. Crackle Connex’s long-form streaming content draws the kind of high-quality attention advertisers crave, and is a great match for Infillion’s unique ad products,” said Infillion’s Mick Danahy, who organized the media buy. “With Infillion’s ad model that guarantees attention through interactivity, brands can be assured their budgets are getting the maximum return on investment. We’re continuing to look for partnerships like this as upfront season kicks off.”

“We are very viewer-focused at Crackle Connex and believe that when we super-serve the audience, we better serve our advertising partners,” added Darren Olive, president of Ad Sales at Crackle Connex. “By enabling the TrueX collapsible ad unit within our premium movies and TV shows across our networks, we allow the brand to be the star and provide a better viewing experience.  It’s truly a win-win.”

Categories: Advertising, Articles, VOD

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