FreeWheel, the technology platform for the television advertising industry, has announced a partnership with Lotame, the technology company that makes data easier to use for digital marketers, to expand audience data across its product suite in EMEA. Using audience data from the Lotame Data Marketplace, FreeWheel says it will be able to enhance addressable audiences […]

AudienceXpress, a Comcast Advertising company, has partnered with Epsilon, the advertising and marketing technology company, to introduce a new capability for enhancing audience-based, convergent television buying. This new partnership taps into synergistic strengths on both sides of the integration and allows marketers to enhance audience reach and drive scale across today’s fragmented, complex and dynamic […]

Findings from AudienceXpress, FreeWheel’s premium video media sales house’s Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist Happydemics, reveal a growing uptake of viewing via connected TV (CTV) in the UK, Italy, France, Germany, Spain and the Netherlands (the EU6). With 65 per cent of European viewers who have […]

AudienceXpress, FreeWheel’s premium video media sales house, has published the findings from the third iteration of the 2023 Advanced TV Uncovered study, conducted by independent media research firm CoLab Media Consulting. The study explored UK marketers’ perspective over the next 12 months, highlighting a cautious approach to marketing spend in light of the current economic […]

FreeWheel has announced the international launch of AudienceXpress — the brand FreeWheel Media now operates under — allowing advertisers in Europe to buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVoD) and digital publishers. “The AudienceXpress name represents more than a change in branding, it […]