Advanced Television

FreeWheel launches AudienceXpress brand

June 7, 2022

FreeWheel has announced the international launch of AudienceXpress — the brand FreeWheel Media now operates under — allowing advertisers in Europe to buy premium TV advertising on an audience basis across all platforms, including connected TV (CTV), broadcaster streaming platforms (AVoD) and digital publishers.

“The AudienceXpress name represents more than a change in branding, it better describes our core offering: audience data, delivered efficiently,” said Virginie Dremeaux, Vice President, Marketing and Communications, International at FreeWheel. “High quality audience data allows our clients to plan better, measure more accurately, and act on those results.”

Access to parent company Comcast’s multiple, best-in-class data provider and measurement partners will allow AudienceXpress to move forward within the data space and support its strategic positioning on audience media buying.

“A fragmented marketplace, the shift to CTV, and the introduction of AVoD to the UK’s 17.5 million TV viewers have presented advertisers with new challenges and opportunities,” said Stefanie Briec, Director, Head of Demand Sales UK & International. “AudienceXpress provides easy and scaled access to the premium TV audiences that matter. We’re excited for advertisers in the UK to discover the advanced technology behind AudienceXpress and its suite of solutions for reaching specific audiences — not just demographics — across all screens.”

Categories: Advertising, Articles, Connected TV

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