Integral Ad Science (Nasdaq: IAS), the media measurement and optimisation platform, has announced the expansion of its brand safety and suitability product to now include the Global Alliance for Responsible Media (GARM) category of misinformation across Facebook and Instagram Feed and Reels. Facebook and Instagram already prohibit ads from running alongside content that’s been labelled […]
DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters – Vertical Sensitivity and Category Exclusion, to go into effect this April. The expansion allows advertisers on TikTok to navigate the digital […]
Integral Ad Science (IAS), the media measurement and optimisation platform, is expanding its brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their […]
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of DV Marketplace Suite, a toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite is a quality measurement and analytics solution […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has released findings from its Factors That Influence Brand Safety and Suitability report. The study, conducted in collaboration with Publicis Media and brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants […]
The Trustworthy Accountability Group (TAG), the programme to fight criminal activity and promote brand safety in digital advertising, has announced the launch of the TAG ‘Certified for Transparency’ seal, a new standard for responsible transparency practices that will give ad buyers and their partners increased visibility into the details of their digital advertising campaigns. By […]
Digital advertising brand safety body Trustworthy Accountability Group (TAG) has launched the TAG Brand Safety Certified Program, which it says is the ad industry’s largest and broadest global brand safety certification programme. At launch, 112 companies have been certified through the programme, including 31 that are certifying their global operations. Among the TAG Brand Safety […]