DoubleVerify launches Marketplace Suite
June 1, 2023
DoubleVerify (DV), the software platform for digital media measurement, data and analytics, has announced the launch of DV Marketplace Suite, a toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls.
DV Marketplace Suite is a quality measurement and analytics solution that can be used by platforms to help maximise revenue and inventory quality. Its combination of pre-bid controls and post-bid insights are invaluable for supply-side and demand-side platforms that are looking to grow business with advertisers and publishers alike. The launch includes widespread availability of DV’s Brand Safety Floor, a solution that aligns with the standards established by the Global Alliance for Responsible Media (GARM). DV’s Brand Safety Floor launched to select customers earlier this year. It enables DV customers to seamlessly align monetisation policy to the brand safety standards established by GARM.
“DV has serviced global platforms with our best-in-class media quality solutions for years, helping to address critical challenges related to IVT prevention and viewability optimisation.” said Steven Woolway, EVP of Business Development at DoubleVerify. “With the launch of DV Marketplace Suite, we are building off this success by creating a holistic solution that addresses the emerging need for brand safety insights that are aligned with industry standards. DV Marketplace Suite is the only solution that holistically addresses pre-bid and post-bid brand safety, fraud, viewability and contextual challenges all through a single integration.”
“Our partnership with DoubleVerify plays an important role in ensuring high quality inventory in our exchange and empowering our customers to create and deploy comprehensive brand safety, viewability and fraud controls across campaigns,” said Jay Baum, Chief Data Partnerships Officer, Tremor International. “We are excited to maximize DV Marketplace Suite solutions to elevate our offerings and limit inventory waste.”
At launch, platforms using DV Marketplace Suite include Teads, PulsePoint, AdTheorent, Undertone and A Perion Company, among others.