Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to promote kids’ yoghurt brand Petits Filous. Launched this April and running until the end of June, the sponsorship comes at a time when the weather is getting warmer and aims to encourage parents and kids to reach […]
Sky Media has announced the renewal of Yoplait’s sponsorship of Channel 5’s daily children’s programme strand Milkshake! to cement Petits Filous into the heart of the everyday lives of families with young children. Following on from the success of its sponsorship of Milkshake! last year – Petits Filous’ first ever, the number one kids yoghurt […]
JD Williams, the inclusive fashion and homeware digital retail platform, has unveiled its new campaign in collaboration with Sky Media and Channel 5, in a deal negotiated by the7stars, to target its midlife audience. The partnership will use both JD Williams and Sky Media’s rich data capabilities to ensure the campaign is reaching the retail […]
Indie prodco Yeti Television has announced a commission from Channel 5 for Edward & Wallis: The Bahamas Scandal (w/t). The documentary aims to uncover the scandalous lives of Edward and Wallis Simpson and their outrageous war-years spent in the Bahamas. In 1940, as the Battle of Britain raged, Edward Duke of Windsor, the former King […]
End of year BARB TV ratings figures show continued audience success for Channel 5 and its portfolio. 2023 delivered a 5 per cent share growth for Channel 5’s family of linear channels including 5STAR, 5USA, 5Select and 5ACTION, marking five consecutive years of growth and making it the only public service broadcaster (PSB) portfolio to […]
Sky Media and Paramount UK have revealed that Simba Hybrid will be the official sponsor of drama on Channel 5, plus the broadcaster’s ‘Evening’ programming strand, as well as on demand platform My5 throughout 2024. The seven figure, one-year partnership represents Channel 5’s biggest ever sponsorship and sees the British sleep tech brand renew its […]
UK indie Impossible Factual announces it has completed production on two history documentaries for UK and international broadcasters. The Lost Scrolls of Vesuvius (60’) has been picked up by Channel 5. The Cambridgeshire Crucifixion (60’) which has delivered to PBS, Arte and SBS and has been picked up by BBC4 and is set to TX […]
Paramount has announced it will combine Channel 5’s BVoD, My5, with its FAST service Pluto TV, to bring audiences in the UK a supersized, free streaming service in 2024. The streaming destination will give access to an extensive range of new, exclusive and archived content from Channel 5, as well as an on-demand section and […]
Sunset+Vine has appointed Peter Angell as Chief Executive. He joins the company on November 1st. Angell has operated as an independent sports media consultant since 2020 after 8 years in the role of SVP, Global Media Production at Lagardére Sports (now Sportfive) where he was overall responsible for global media operations and productions. Before that […]
Sky Media, the advertising arm of Sky, has announced digital financial services provider Remitly, and sleep specialists Simba, as co-sponsors of Channel 5’s daily highlights of the ICC Men’s Cricket World Cup 2023. The new partnership launches on October 5th and runs for the duration of the tournament to November 19th. The renowned and hotly […]