FreeWheel’s Strata platform partners with Strategus
Strategus, the ad-tech industry’s first programmatic CTV managed services provider, has partnered with FreeWheel, A Comcast Company, to enable streamlined access to Strategus’s premium CTV inventory through FreeWheel’s Strata platform. The integration will make Strategus’s premium CTV inventory available via an end-to-end automated workflow, enabling buyers to receive proposals and send orders electronically, reducing transactional friction […]