FreeWheel, a Comcast company and a provider of video advertising software, has revealed the findings of a survey of UK advertisers and agencies about marketing budgets and priorities for the next 12 months. Commissioned by FreeWheel and conducted by independent research firm CoLab Media, the research aimed to uncover how the challenges created by last […]
Following the unveiling of streaming aggregation product Sky Glass and confirmation that Foxtel would be the first global syndication partner, the Australian pay-TV operator has confirmed that the device will form another element in the group’s streaming-led roadmap and is expected to be available in Australia in late 2023. The confirmation follows Foxtel’s successful launch […]
At a press event in London, Sky has unveiled its first TV devices which are branded as ‘Sky Glass’. Dana Strong, Sky Group Chief Executive Officer, unveiled the device declaring: “Just like a smartphone is more than a phone, Sky Glass is more than a TV.” “This is a product that can only come from […]
First, kudos for Comcast/Sky for integrating the comprehensive functionality of a modern TV system, but some major black marks for failing to make the sets simply attractive. In my opinion the Sky Glass TVs are a tad expensive: a 65” 4K model will cost a thumping £1049 if bought on a standalone basis. The integration […]
Redbox, the US entertainment company, has announced it will partner with FreeWheel, a Comcast Company that provides global technology solutions for the future of television advertising, to integrate programmatic technology across Redbox’s free streaming platforms. Through this technology, advertisers will be able to access and buy Redbox inventory – both nationally and locally— and target […]
FreeWheel, A Comcast Company and video advertising software provider, has announced the promotion of Virginie Dremeaux to Vice President of Marketing and Communications. Based in Paris, Dremeaux will be responsible for leading and expanding FreeWheel’s international marketing team to support its business efforts in the UK and Europe. In her new, expanded role, Dremeaux will […]
Sean Gupta has been appointed SVP of streaming strategy for ViacomCBS. He will report to Jeff Shultz, chief technique officer and chief business growth officer for the streaming division of ViacomCBS. Gupta was previosuly SVP of technique and business operations for BET Networks. He co-led the manager crew that conceived and launched the two-year-old BET+ […]
Organisers of content and technology event IBC have announced a comprehensive content programme for the 2021 edition, which for the first time will be free for all to access. Attendees can watch the sessions in person in Amsterdam or online via IBC Digital, which will launch on October 21st. This year’s content programme will focus […]
Leveraging its combined group technology expertise, Comcast has launched the XiOne, a new global wireless streaming device currently available in Italy and Germany to Sky Q customers and beginning its rollout in the United States to Xfinity Flex customers. In Europe, the XiOne enables the first delivery of video services over IP for Sky customers. […]
On the heels of Amazon unveiling its first branded TVs, news has emerged that Sky is also preparing to launch its own smart TV sets. The pay-TV broadcaster could announce its push into smart TVs as early as next month, with a somewhat mysterious press event scheduled for October 7th perhaps being the great unveiling. […]