Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]
Channel 4 is switching up the schedule of its flagship soap, Hollyoaks, with a new episode strategy built around evolving viewing habits. From September 2024, the new, data-led drop pattern will see the soap move from five new episodes per week to three on streaming, E4 and YouTube. Channel 4 says that research has “identified […]
Channel 4 has co-commissioned Made in Bondi (working title), a new version of the popular reality series Made in Chelsea with Australian broadcaster Seven Network. Made in Bondi, will follow the lives and loves of Sydney’s young, social elite. Set in one of Sydney’s most exclusive neighbourhoods, opulence knows no bounds and drama is always on the menu, with […]
The first iteration of Blue Therapy became an overnight success as a YouTube series for its deep dissection of modern Black British relationships, and now returning as a six-part entertainment series on E4 on October 5th, In Love & Toxic: Blue Therapy is even bigger and bolder for TV as viewers can expect more jaw-dropping […]
Rick and Morty is making a return to E4 this October with Season 7 of the Emmy Award winning Adult Swim animated series. Karl Warner, Head of Youth and Digital at Channel 4, commented: “We can’t wait to be taken on another laugh out loud ride across the universe with Rick and Morty and the rest […]
E4 will broadcast the Rated Awards, Britain’s premier award ceremony for black music, on October 25th. Returning for its 7th year, the awards will celebrate the best talent in UK music and will bring together a range of iconic talent and performances rarely seen at other award ceremonies. Full details of this year’s ceremony are now being announced, with Big Zuu and Julie Adenuga confirmed […]
Experience agency DIVE, part of Pearl & Dean, has partnered with Channel 4 to create a special experiential activation to get audiences excited for the new series of dating show Married at First Sight UK, which aired on August 29th on E4 and All 4. The activation, which is part of Channel 4’s wider marketing […]
Channel 4 has revealed details of a new digital talent search, aimed at nurturing fresh digital talent in a new phase of its successful E4 Academy. The search is part of Channel 4’s long-term strategic plan to attract new and diverse talent into the broadcasting industry, both on linear and digital. The search will see […]
Channel 4 is launching a new youth-facing sibling channel to E4 called E4 Extra, which will occupy the EPG slot currently held by 4Music (Freeview 31, Virgin 337, Sky 139, Freesat 181 and YouView 31). From June 29th, E4 Extra will focus on comedy and entertainment and be home to scripted and unscripted acquisitions like […]
Channel 4 has announced an extension of its strategic partnership with YouTube to make hundreds of hours of programmes available on YouTube in the UK/Eire and enable Channel 4 to sell its own advertising around these shows, marking the first deal of its kind across the UK and Europe. Channel 4 says the new deal […]