Advanced Television


Pernod Ricard UK sponsors E4’s prime entertainment

Channel 4 Sales has secured Pernod Ricard UK as sponsor of E4’s prime entertainment strand. The creative will be present across E4 and Channel 4 streaming and demonstrates Channel 4’s unique capability for brands to tap into the younger skewing audience with 3.6 per cent of viewing to E4 coming from 18-24s compared with the […]

July 3, 2024

iD Mobile sponsors E4 Bright Entertainment

Following growth in customer acquisition over the last few years, iD Mobile (subsidiary of Currys PLC) is looking to make further strides in the highly competitive Mobile market by reaching new audiences at scale via a newly agreed partnership with Channel 4 Sales. As of May 1st, iD Mobile will be sponsoring ‘E4 Bright Entertainment’, […]

May 1, 2024

Tinder sponsors E4

Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The new sponsorship highlights the power of connecting over a mutual passion for TV and film, particularly […]

March 28, 2024

Channel 4 refreshing Hollyoaks schedule

Channel 4 is switching up the schedule of its flagship soap, Hollyoaks, with a new episode strategy built around evolving viewing habits. From September 2024, the new, data-led drop pattern will see the soap move from five new episodes per week to three on streaming, E4 and YouTube. Channel 4 says that research has “identified […]

March 1, 2024

Channel 4 co-commissions Made in Bondi

Channel 4 has co-commissioned Made in Bondi (working title), a new version of the popular reality series Made in Chelsea with Australian broadcaster Seven Network. Made in Bondi, will follow the lives and loves of Sydney’s young, social elite. Set in one of Sydney’s most exclusive neighbourhoods, opulence knows no bounds and drama is always on the menu, with […]

October 18, 2023

E4’s In Love & Toxic: Blue Therapy to air on October 5

The first iteration of Blue Therapy became an overnight success as a YouTube series for its deep dissection of modern Black British relationships, and now returning as a six-part entertainment series on E4 on October 5th, In Love & Toxic: Blue Therapy is even bigger and bolder for TV as viewers can expect more jaw-dropping […]

September 20, 2023

Rick and Morty returning to E4

Rick and Morty is making a return to E4 this October with Season 7 of the Emmy Award winning Adult Swim animated series. Karl Warner, Head of Youth and Digital at Channel 4, commented: “We can’t wait to be taken on another laugh out loud ride across the universe with Rick and Morty and the rest […]

August 29, 2023

E4 to broadcast Rated Awards

E4 will broadcast the Rated Awards, Britain’s premier award ceremony for black music, on October 25th. Returning for its 7th year, the awards will celebrate the best talent in UK music and will bring together a range of iconic talent and performances rarely seen at other award ceremonies. Full details of this year’s ceremony are now being announced, with Big Zuu and Julie Adenuga confirmed […]

October 12, 2022

DIVE partners with Channel 4 for MAFS activation

Experience agency DIVE, part of Pearl & Dean, has partnered with Channel 4 to create a special experiential activation to get audiences excited for the new series of dating show Married at First Sight UK, which aired on August 29th on E4 and All 4. The activation, which is part of Channel 4’s wider marketing […]

August 31, 2022

Channel 4’s E4 Academy launches digital talent search

Channel 4 has revealed details of a new digital talent search, aimed at nurturing fresh digital talent in a new phase of its successful E4 Academy. The search is part of Channel 4’s long-term strategic plan to attract new and diverse talent into the broadcasting industry, both on linear and digital. The search will see […]

August 22, 2022