Advanced Television

Emma Raducanu

Sky Sports nets long-term tennis deals

Sky has agreed new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA, which will see over 80 tournaments made up of 4,000 matches available on Sky Sports, NOW and WOW. Both Tours will be available for fans year-round with Sky having secured […]

November 24, 2023

Sky Sports launches The Greatest Show on Earth campaign

Sky Sports has launched its 2023 start of season campaign which celebrates the entertainment available on Sky Sports this year. Called ‘The Greatest Show on Earth’, the ad was shot by award-winning director Danny Kleinman and features some of the biggest names from the world of sport, including Erling Haaland, Jack Grealish, Ella Toone, Lauren […]

July 31, 2023

LTA serves enhanced broadcast agreement

UK tennis’s governing body the Lawn Tennis Association (LTA) has revealed a comprehensive new broadcast agreement that will see the UK summer grass court events given the widest coverage to date on network television, streaming and digital platforms. All the action will be available across multiple platforms after the BBC and Prime Video confirmed broadcast […]

May 30, 2022By Colin Mann

Discovery grows Australian Open audience

discovery+ and Eurosport have seen sizable audience and digital engagement growth recorded across Discovery’s platforms during The Australian Open. Television and streaming audiences have so far seen double-digit year-on-year increases across the 50 countries and territories where Discovery presents the Australian Open. Featuring extended news reporting and on-demand video, Eurosport’s ebsote and its local country […]

January 24, 2022

Netflix docuseries to follow pro tennis players

Tennis fans will be able to share in a year in the life of some of the world’s best known players as they journey around the world, seeking to win on the sport’s biggest stages, in a new Netflix documentary series. To bring this series to the screen, Netflix has teamed up with the four […]

January 17, 2022By Nik Roseveare

Prime Video unveils slate of new sports content

At the Prime Video Presents Sport 2021 showcase in London, Amazon Prime Video unveiled new updates and announcements across its premium live sports, films and TV series, featuring some of the biggest names in UK sport, including Nicola Adams, Thierry Henry and Wayne Rooney. The line-up of on-air talent and key broadcast details for the upcoming […]

October 12, 2021

Research: Increased appetite for women’s sport

Public interest in women’s sport has risen during the pandemic with 21 per cent of UK adults saying they follow it more than they did 18 months ago, according to a report published by Sky Sports and Leaders in Sport. Jonathan Licht, Managing Director, Sky Sports, said: “This report shows that women’s sport is again […]

October 6, 2021

Survey: Kane most bankable sports star

Harry Kane is the UK’s most popular sports star in 2021, according to analysis from the 2021 Global Sports Survey conducted by Altman Solon, the strategy consulting firm focused exclusively on Telecommunications, Media, and Technology (TMT). The survey analysis also quantifies the significant financial effects of global stars – like Lionel Messi and Cristiano Ronaldo […]

September 29, 2021

UK Culture Secretary defends C4 sell-off

In a speech meant to be delivered to the Royal Television Society Convention before his unexpected demotion from the role, former UK Culture Secretary Oliver Dowden set out his support for the ongoing success of commercial public service broadcaster Channel 4 and the benefits a potential change in ownership could bring to the service and […]

September 15, 2021By Colin Mann