Advanced Television


Apple to bid for EPL

Apple TV+ is considering a bid for the rights to broadcast the English Premier League. Reports state that the streamer could bid for the EPL and the lower English Leagues. The move would build the company’s global football coverage following its $2.5 billion, 10-year rights deal with Major League Soccer to stream games from the […]

March 23, 2023

Analyst: Prime Video continues to boost EPL reach

In Q3 2019, research firm Ampere reported that the reach of live English Premier League (EPL) coverage had increased to nearly three-quarters of domestic fans as Amazon Prime Video acquired rights to 24 matches per season. Two years later, those with access to live coverage at home has increased from 72 per cent of UK […]

November 25, 2021By Colin Mann

EPL to scrap 2022-25 rights auction?

The Premier League is discussing abandoning the next TV rights auction and instead rolling over the existing deals with BT, Sky and Amazon. The new auction for domestic Premier League rights, for 2022 to 2025, was imminent. However, the league is now in talks with the broadcasters and UK government about a ‘private’ rollover, according […]

April 26, 2021

Survey: EPL international strategy paying off

The English Premier League (EPL) has successfully expanded its fan base beyond the UK according to strategy consulting firm Altman Solon’s 2020 Global Sports and News Survey, which has revealed its popularity both home and away. Conversely, while there is competition for fan interest from Spain’s La Liga and Germany’s Bundesliga, the major US leagues, […]

October 20, 2020