Advanced Television

Equativ

Equativ, IRIS.TV partnership

Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]

October 30, 2023

Harmonic expands ad tech with Google and Equativ

Harmonic has announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetisation. Harmonic is now an integrated streaming ecosystem partner with Google […]

September 13, 2023

MMS, Viaccess-Orca & Equativ partner to connect brands through Shahid

MBC Media Solutions (MMS), the commercial arm of MBC Group — a media company in the Middle East and North Africa — has announced its partnership with Viaccess-Orca and Equativ to empower the monetisation of Shahid, MBC GROUP’s streaming platform. Shahid is the world’s leading Arabic streaming platform offering its 15 million monthly unique viewers […]

September 7, 2023

Equativ, Seedtag strategic partnership renewal

Adtech platform Equativ and contextual advertising specialist Seedtag have expanded their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences […]

March 21, 2023

Equativ names Bridgepoint majority shareholder

Equativ, the independent ad platform, has announced Bridgepoint as its new principal investor. Following strong growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-on-year organic growth of 30 per cent and tripling its revenues over the past three years. Equativ says its partnership with will “accelerate its mission to help publishers […]

February 24, 2023

Equativ takes majority stake in Nowtilus

Equativ, the independent ad monetisation platform, has announced its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming. After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified proposition, this move is the latest in […]

July 7, 2022

Smart AdServer rebrands as Equativ

Global adtech company, Smart AdServer, has relaunched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ says it will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive […]

June 8, 2022