Equativ, the independent adtech platform, has announced the availability of Integral Ad Science (IAS) pre-bid targeting categories on Equativ Buyer Connect (EBC). IAS, a media measurement and optimisation platform, will use its predictive technology to allow EBC users (agencies, publishers and curators) to create inventory packages based on media quality criteria that protect the brand […]
A consortium of industry players – The Trade Desk, PubMatic, Equativ, Magnite, Cadent and Adform – in collaboration with The Project X Initiative (PXI) and major European broadcasters, streamers, and agency groups – have announced the launch of the European Programmatic TV Initiative (EPTVI) to support the development and growth of programmatic advertising in Europe’s […]
Equativ, the independent ad tech company, has announced its merger with Sharethrough, the independent omnichannel ad exchange. This union aims to establish one of the largest ad marketplaces globally, empowering advertisers, media owners, and technology partners to optimise programmatic value and scale. With more than 720 employees, 18 countries, and a combined net recurring revenue […]
Utiq, the European AdTech company with a Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, has announced the integration of its Authentic Audiences solution with Equativ, the independent platform. This first feature-enabled SSP integration for Utiq means their Authentic Audiences are now available via Equativ’s Buyer Connect curation platform, enabling […]
Deutsche Telekom, majority owner of T-Mobile, has announced a partnership with Equativ for targetable TV advertising through programmatic marketing in Germany. The alliance aims to empower advertisers to minimise unnecessary expenditures while airing their commercials, and at the same time connecting with consumers in meaningful and captivating environments, effectively capturing audience interest and increasing customer […]
Equativ, the independent ad tech company, has announced the latest enhancements on Equativ Buyer Connect (EBC), a self-serve curation platform built for control and simplicity. EBC provides agencies, data providers, and media owners with an all-inclusive toolkit for creating, enriching, and scaling media products that can help amplify performance and grow their businesses. Following significant […]
Equativ, the independent ad platform, has announced its partnership with IRIS.TV — the data platform built for structuring, connecting, and activating video-level data. This marks IRIS.TV’s first full-stack partnership, enabling the use of granular video-level data across Equativ’s advanced ad server, supply, and demand-side platforms (SSP and DSP). Through direct integration, Equativ will create a […]
Harmonic has announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad tech platforms Google Ad Manager and Equativ. The new collaborations pave the way for an expanded best-of-breed ad tech ecosystem and enhance the landscape of video streaming monetisation. Harmonic is now an integrated streaming ecosystem partner with Google […]
MBC Media Solutions (MMS), the commercial arm of MBC Group — a media company in the Middle East and North Africa — has announced its partnership with Viaccess-Orca and Equativ to empower the monetisation of Shahid, MBC GROUP’s streaming platform. Shahid is the world’s leading Arabic streaming platform offering its 15 million monthly unique viewers […]
Adtech platform Equativ and contextual advertising specialist Seedtag have expanded their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audiences […]