Advanced Television

Equativ

Equativ takes majority stake in Nowtilus

Equativ, the independent ad monetisation platform, has announced its strategic investment in Nowtilus, the digital video personalisation company that facilitates broadcaster and publisher transitions to digital streaming. After the recent announcement of its rebranding, shifting away from Smart to Equativ to settle the complete integration of its unified proposition, this move is the latest in […]

July 7, 2022

Smart AdServer rebrands as Equativ

Global adtech company, Smart AdServer, has relaunched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ brand. Equativ says it will capitalise on this unified expertise to fulfil the promise of advertising technology; offering a comprehensive […]

June 8, 2022