Advanced Television

Extreme E

Aurora, North One to host Extreme E broadcasting

Electric off-road motorsport series Extreme E has announced that All3Media group companies Aurora Media Worldwide and North One will act as host broadcasters in a multi-season deal that will see the companies tell the story of the championship across the globe. The partnership, which has supported Formula E since inception, will now bring Extreme E […]

October 8, 2020

Extreme E signs Turkey broadcast deal

The reach of pioneering new electric off-road motorsport series Extreme E has been bolstered by the signing of a new broadcast deal with Saran Media Group that will see the championship shown live in Turkey. The inaugural season of Extreme E next year will see purely-electric SUVs racing wheel-to-wheel in some of the most remote […]

September 30, 2020

Extreme E for Africa with StarTimes partnership

Extreme E, the electric off-road motor racing series, is set to be broadcast live across the African continent, with the series signing-off on a three-year agreement with digital television operator StarTimes. The deal will see Extreme E’s five-race global odyssey from the Arctic to the Amazon Rainforest, air live to more than 30 African countries […]

September 17, 2020

Lewis Hamilton founds Extreme E team

Six-Time Formula One World Champion, Lewis Hamilton has announced the creation of his very own race team, X44, which will make its debut in Extreme E, the groundbreaking new electric off-road racing series. Named with reference to Lewis’s own racing number, X44 will enter Season 1 of the Extreme E Championship, with its first X […]

September 8, 2020

Toutiao partnership expands Extreme E Chinese reach

Electric off-road racing series Extreme E has confirmed a partnership with Chinese news platform Toutiao. Launched in 2012, Toutiao, which directly translates to ‘headlines’, is one of the largest and most popular content discovery and creation platforms in China. It uses AI algorithms to generate an endless story feed for its 120 million daily users, […]

August 18, 2020By Colin Mann

Extreme E, Discovery coverage deal

Electric off-road motor racing series Extreme E and Discovery have agreed one of the championship’s most expansive broadcast and streaming partnerships that will see millions of motorsport fans offered live and on-demand race coverage across Europe and North America. The three-year agreement will see Extreme E screened in over 50 European markets on Eurosport, Discovery’s […]

July 28, 2020