Advanced Television

Gen X

Report: Older consumers gravitate to online content

GWI, a supplier of audience insights, has released its flagship report on the latest trends in entertainment. Using its Software-as-a-Service platform, which draws upon more than 700,000 interviews of internet users aged 16-64, the report highlights the media behaviours that have stuck since the pandemic, and drills down into what’s changed. Older consumers gravitate to […]

April 22, 2022

Survey: More viewers to watch Winter Olympics via highlights

Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]

January 25, 2022

Survey: 84% US consumers take SVoD

The Digital Media Trends Fall Pulse Survey from consultancy firm Deloitte reveals 84 per cent of consumers are spending more time on online entertainment at home, compared with in-person entertainment outside the home. Eighty-four  per cent (84 per cent) of US consumers say they are spending more time on online entertainment activities and less on […]

October 20, 2021