Advanced Television

Gen X

Survey: Brands need to deliver on data privacy, personalisation

Marigold, a martech specialist focused on delivering relationship marketing solutions, has released the 2024 Marigold Global Consumer Trends Index Report, which offers insights into relationship marketing for the year ahead. Based on surveys conducted by Econsultancy across nearly 10,400 consumers worldwide, the report examines consumer attitudes and generational differences in personalisation, privacy, messaging, advertising and […]

January 16, 2024

Data: 4.1m watch second GOP debate

Data presented by Samba TV reveals that 4.1 million US households watched the second GOP debate on September 27th, down 39 per cent from the first debate when 6.6 million US households tuned in. On average, households watched the second debate for a total of 59 minutes – also down (-24 per cent) from the […]

September 29, 2023

Survey: Generational divide in US entertainment use

Results from a recent Kagan US Consumer Insights survey show that the use of digital entertainment among younger Americans (Gen Z adults and millennials) and older Americans (baby boomers and seniors) is profoundly different. Gen Xers tend to bridge the gap, which makes them part of everyone’s target market. Among the key findings: Baby boomers/seniors […]

August 3, 2023

Survey: AR, analysis, replay crucial for younger sports fans

A survey commissioned by Vizrt, a specialist in real-time graphics and live production solutions for content creators, outlines the changing landscape of sports consumption and reveals drastically different habits for younger audiences. While over 76 per cent of respondents’ top choice for watching sports content is still on television, these preferences change based on demographic. […]

June 20, 2023

Study: 75% Millennial parents keep children off social media

Millennials have ripped up the parenting rulebook when it comes to raising their own Gen Alpha children, according to a study by kids and family insight company Beano Brain. Findings from the year-long study based on more than 200-hours of face-to-face interviews and a survey of 2,000 parents are published in a white paper titled […]

February 28, 2023

Report: Older consumers gravitate to online content

GWI, a supplier of audience insights, has released its flagship report on the latest trends in entertainment. Using its Software-as-a-Service platform, which draws upon more than 700,000 interviews of internet users aged 16-64, the report highlights the media behaviours that have stuck since the pandemic, and drills down into what’s changed. Older consumers gravitate to […]

April 22, 2022

Survey: More viewers to watch Winter Olympics via highlights

Ahead of the Winter Olympics in Beijing, GWI, an audience insights company, surveyed a total of 10,266 consumers. Aged 16-64 across nine markets (UK, US, France, Germany, Italy, India, Brazil, Japan and China). The research, which used a mixture of GWI Zeitgeist from this month and GWI Sports datasets, revealed: Appetite for the Winter Olympics […]

January 25, 2022

Survey: 84% US consumers take SVoD

The Digital Media Trends Fall Pulse Survey from consultancy firm Deloitte reveals 84 per cent of consumers are spending more time on online entertainment at home, compared with in-person entertainment outside the home. Eighty-four  per cent (84 per cent) of US consumers say they are spending more time on online entertainment activities and less on […]

October 20, 2021