Harmonic has announced an advancement in live sports streaming monetisation with the introduction of in-stream advertising with new split-screen ad formats on its VOS360 Ad SaaS. This innovative feature creates a new premium inventory for live sports streaming, enabling advertisers to reach viewers without disrupting the viewing experience while simultaneously empowering publishers to optimise monetisation […]

Brightcove, the streaming technology company, is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetisation service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s digital advertising sales platform for their digital ad operations. Brightcove says it also positions the company to serve […]

Google and US Spanish-language content and media company Univision have agreed a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media company’s relationships with Hispanic […]