Advanced Television

Brightcove partners with Google Ad Manager

February 27, 2024

Brightcove, the streaming technology company, is entering into a strategic partnership with Google Ad Manager to enhance its Ad Monetisation service. This collaboration expands Brightcove’s offering by supporting current and future customers that leverage Google Ad Manager’s digital advertising sales platform for their digital ad operations. Brightcove says it also positions the company to serve additional impressions to larger audiences for its customers.

“Forging this partnership with Google Ad Manager allows Brightcove to increase support and service options to ultimately help customers monetise their video content and drive more revenue from their sites and apps,” said Brightcove CEO Marc DeBevoise. “The partnership reflects our dedication to delivering the best streaming solutions for our customers to power their video content, reach wider audiences, optimize their advertising strategy, and maximise ad revenue.”

The Brightcove and Google Ad Manager integration creates additional simplicity for media companies, publishers, and advertisers looking to flow ad dollars from more traditional outlets toward OTT streaming services and CTV devices. It also gives Brightcove access to  Google’s programmatic ad marketplace, to unlock additional demand for its customers’ ad inventories.

In addition to partnering with Google Ad Manager, Brightcove has continually strengthened its Ad Monetisation service since its inception in 2023 by introducing Ad Insights and forming partnerships with companies like Magnite and PubMatic.

Categories: Advertising, Articles, Services

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