Advanced Television


Guinness World Records content deal with WeShort

The new production arm of Guinness World Records, GWR Studios, has entered into a content partnership with WeShort, the on-demand entertainment platform dedicated to short films. The development agreement will see GWR Studios work with WeShort to create short-form series to stream exclusively on WeShort’s platform in 2023. WeShort launched in 2021 and is available […]

November 10, 2022

Guinness World Records opening production arm

Guinness World Records (GWR) has revealed plans to launch a new content production arm, GWR Studios, that will lead the creative development, production and output of content for the brand. GWR Studios will sit within the TV and Digital division of GWR producing content for both external broadcast and brand partners and for digital platforms, […]

October 17, 2022Nick Snow @ MIPCOM

Motorway sponsors ITV’s Guinness Six Nations

ITV has announced that Motorway is the new stand-alone sponsor of the broadcaster’s live Guinness Six Nations coverage across 2022 and 2023. Motorway, the UK’s fastest growing used car marketplace, will sponsor ITV’s live coverage of the tournament, encompassing broadcast sponsorship of coverage across ITV and STV. The two-year sponsorship agreement planned and brokered by […]

January 18, 2022

C4 commissions HLP Studios for Inside The Superbrands

Channel 4 has commissioned HLP Studios to make Inside The Superbrands, an eight-part series going behind the scenes of eight of the world’s biggest brands. It is the first commission for HiddenLight Productions’ new label which sees the company expanding its reach into formats and popular factual. Inside The Superbrands shines a new light on […]

January 18, 2022