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Study: Password crackdown may boost SVoD revenues

As Netflix cracks down on password sharing, a study by Horowitz Research suggests that the decision may not spell doom and gloom for the service. Horowitz’s State of OTA 2022 report found that seven out of 10 Netflix users who password share would be willing to pay full price for the service if they could […]

January 18, 2023By Colin Mann

Study: US OTA antenna adoption grows among young

Findings from Horowitz Research’s latest State of OTA 2022 report, which tracks the evolving market for over-the-air (OTA) antennas, wireless 5G home Internet services, and other disruptive technologies, reveal some notable changes in digital antenna penetration in 2022. The study looks at the role digital antennas play in keeping consumers connected to live, linear broadcast […]

December 9, 2022

Survey: Still gaps in Latinx representation

According to the FOCUS Latinx: State of Consumer Engagement 2022 study from Horowitz Research, reviews are mixed in terms of how well brands are doing when it comes to Latinx diversity and inclusion, pointing to the fact that there’s still a lot of work to be done. When it comes to advertising, six in 10 […]

September 16, 2022

Research: More Spanish content for growing Latinx audiences

As the streaming ecosystem evolves and Latinx (Hispanic origin or descent) audiences continue to grow, the Spanish-language TV landscape is transforming dramatically, suggests Horowitz Research. According to the firm’s FOCUS Latinx: State of Pay TV, OTT & SVoD 2022 report, seven in ten Latinx TV content viewers watch Spanish-language programming – up 11 per cent […]

July 7, 2022

Study: Demand for diversity content in US

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

June 17, 2022

Study: US pay-TV subs decline continues

Just over half (51 per cent) of TV content viewers in the US currently subscribe to a traditional cable/satellite service, according to the State of Pay TV, OTT & SVOD 2022 report from Horowitz Research. This represents another substantial decrease in traditional video subscriptions. The same survey in 2021 measured cable/satellite  penetration at 63 per […]

April 28, 2022

Research: Gen Z favour both TV and short-form video

While the media lifestyles of Gen Z – a generation that has never known a world without Internet – are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content, according to Horowitz Research’s State of Gen Z 2021 study. The […]

March 3, 2022

Study: Diverse content drives antenna use

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]

February 18, 2022

Research: Latinx viewers demand better representation

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]

January 26, 2022