Advanced Television

Horowitz Research’

Study: Demand for diversity content in US

As the US celebrates Juneteenth for the second time as a national holiday, it’s an opportunity for corporate America to think about ways in which they can make meaningful contributions to closing racial divides and equity gaps that exist for Black Americans, notes Horowitz Research. Over the past couple of years, there’s been a growing […]

June 17, 2022

Study: US pay-TV subs decline continues

Just over half (51 per cent) of TV content viewers in the US currently subscribe to a traditional cable/satellite service, according to the State of Pay TV, OTT & SVOD 2022 report from Horowitz Research. This represents another substantial decrease in traditional video subscriptions. The same survey in 2021 measured cable/satellite  penetration at 63 per […]

April 28, 2022

Research: Gen Z favour both TV and short-form video

While the media lifestyles of Gen Z – a generation that has never known a world without Internet – are dominated by social media and music streaming, this diverse audience of streamers view long-form TV content with as much frequency as short-form video content, according to Horowitz Research’s State of Gen Z 2021 study. The […]

March 3, 2022

Study: Diverse content drives antenna use

As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s State of OTA 2021 study. Two in ten (21 per cent) Black and 33 per cent of Latinx and Asian cord-cutters (TV content viewers who do not subscribe to MVPD—cable or […]

February 18, 2022

Research: Latinx viewers demand better representation

With conversations about race, cultural diversity, and inclusion front and centre in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research’s latest FOCUS Latinx: Consumer Engagement 2021 report. Two thirds (64 per cent) of Latinx consumers surveyed feel the media plays a big role in […]

January 26, 2022