The days of flipping through TV channels are long gone as smart TV owners embrace the app-centric viewing environments that deliver more than just TV entertainment. Hub’s Evolution of the TV Set study shows that smart TVs significantly impact how viewers are leaning into streaming services and other entertainment apps as traditional linear pay-TV viewing […]
An increasing number of TV viewers are accepting advertising in streaming video and they are readily able to discern the differences in how various services deliver the ad experience. Hub Entertainment Research has released the latest wave of its semi-annual TV Advertising: Fact vs Fiction survey indicating that ad-supported streaming services are on the rise, and […]
Is Hollywood reinventing a ‘Bundling 2.0’ of the best content to watch? Hub Intel says US consumers are savvier than ever in navigating TV and movie sources to get what they want. But it’s not easy. Multiple streaming services are still needed to replicate the ‘all-in-one’ of cable TV days of yore, and viewers increasingly […]
YouTube is now the #1 platform and #2 media company in the US on Nielsen’s gauge of TV consumption. But even these bright numbers don’t do justice to YouTube’s growing importance in the entertainment ecosystem. Hub’s semi-annual Battle Royale survey captures which entertainment platforms and subscriptions each respondent uses, across categories: premium video, gaming, music, […]
Twice a year, Hub’s Battle Royale survey explores US consumers’ entertainment choices and behaviour across categories: premium video, social video, gaming, music, reading, podcasts and more. The latest wave of the study revealed new information about consumers’ taste for bundles, and the companies that are best positioned to offer them. Key findings from the Battle […]
Findings from Hub Entertainment Research provide the strongest evidence yet that the majority of consumers will opt for lower cost ad-supported video services over higher priced premium ad-free offerings. Hub’s quarterly TV Churn Tracker is an examination into which platforms viewers in the US are adding or dropping and why. Key findings from Q1 2024 […]
Banijay Kids & Family, the specialist in children’s entertainment, behind popular shows such as Totally Spies! and Mr Bean: The Animated Series, has announced the rebranding of its existing hub channels and unveiled a raft of new brands. Available on YouTube, the ZeeKay suite of channels features four main brands, ZeeKay Cartoons, ZeeKay Junior, ZeeKay […]
Haivision, a provider of mission-critical, real-time video networking and visual collaboration solutions, has announced the launch of Haivision Hub 360, a cloud-based master control solution for central management and remote control of fixed line and mobile contribution devices and workflows. With the launch of Haivision Hub 360, broadcasters can now centrally build and manage contribution […]
In partnership with Age UK Gateshead, Sky has opened a new Digital Hub in Gateshead, NE England. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz Twist MP and Ian Wolstenholme, CEO of Age UK Gateshead, welcomed the local community, while showcasing the digital services and newly renovated space. The Hub, […]
Advertiser Perceptions, a provider of market intelligence and analysis to the media, advertising and ad tech industry, has announced the launch of the AP Ad Insights Hub, an all-access subscription offering. The Hub aims to help organisations better understand the rapidly changing media landscape, quantify and forecast future market opportunities, ‘gut check’ current marketing and […]