Advanced Television


Survey: 8K awareness increasing

A survey from Hub Entertainment Research finds that consumers are increasingly aware of 8K TVs. Their buying intentions are also trending upward. The data is part of the company’s fourth annual Connected Home study, which surveyed 5,204 US consumers in February 2022. The Hub report says that 4K TVs and smart home devices have now […]

April 25, 2022By Chris Forrester

Research: Relevance combats ad resistance

Hub Entertainment Research has released the second wave of its research study, TV Advertising: Fact vs. Fiction, which explores TV consumers’ use of ad-supported and ad-free services and the factors that drive their decisions to use each. The research suggests that TV viewers are not fans of heavy ad loads during shows, but also demonstrates […]

January 25, 2022

Prediction: Roku gets bought out in 2022

With the TV business evolving and technology changing viewers’ habits, the analysts at Hub Entertainment Research have mapped their top 5 predictions for the TV industry in 2022. Hub’s first prediction is that streaming player Roku will be bought out… 1) Roku Gets Bought: A leading player in the market buys Roku, which facilitates Roku’s […]

December 14, 2021

Research: Pandemic-related viewing likely to stick

Findings from Hub Entertainment Research’s Predicting the Post-Pandemic study suggest that although pandemic-related increases in streaming, broadcast network, and YouTube viewing in the US are likely to persist after the crisis eases, one behaviour that has increased during the pandemic—video chats with friends and family—is at the top of the list of behaviours consumers will […]

August 12, 2020

Survey: Most young viewers would pay to stream new movies

Hub’s annual Monetizing Video study looks at the pay models that US consumers prefer – and the entertainment services they feel offer the greatest value. Among other things, this year’s study shows that at a time when movie theatres are closed, or have restricted occupancy, young consumers see streaming as a way to satisfy their […]

July 8, 2020