Advanced Television

IAB Europe

Report: Most bought video ads are mobile

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]

March 17, 2022

Extreme Reach joins IAB Europe’s TCF

Extreme Reach (ER), the global asset management solution for TV and video ads, has announced their approved status as the latest independent ad server to join IAB Europe’s Transparency and Consent Framework (TCF). In joining the TCF, Extreme Reach ensures compliance with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. Extreme Reach also […]

June 30, 2021

TVSquared joins IAB Europe’s TCF

TVSquared, a global player in cross-platform TV ad measurement, has announced its approved status as the latest organisation to join IAB Europe’s Transparency & Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement. […]

June 14, 2021

Report: Connected TV advertising shows promise in EU

AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]

June 18, 2020