Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a report, The Power and Potential of CTV in Europe, reveals that CTV advertising still suffers from a lack of transparency and need for quality verification. Only 30 per cent of advertisers and publishers have full transparency into where ad placements […]

Aryel is the latest Ads Manager to join IAB Europe’s Transparency and Consent Framework (TCF) v2.2. The new registration strengthens Aryel’s advertising offerings by ensuring privacy, transparency, and data protection for its users in line with the most recent industry regulations. Launched in April 2018, the TCF is a cross-industry standard that facilitates compliance with […]

GroupM, WPP’s media investment group, has revealed the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus in partnership with advertising industry trade body IAB Europe. The report found two-thirds (66 per cent) of buyers plan to invest more in audio in the next 12 months. The report is based on […]

IAB Europe, the European-level industry association for the digital and marketing ecosystem, has revealed the results of a new industry survey on retail media advertising. Currently, retail media is one of the fastest growing sectors within the digital advertising industry and IAB Europe forecasts retail media ad spend will reach €25 billion in Europe by […]

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, hasreleased an industry report titled The State of Online Video Advertising in Europe. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over […]

Extreme Reach (ER), the global asset management solution for TV and video ads, has announced their approved status as the latest independent ad server to join IAB Europe’s Transparency and Consent Framework (TCF). In joining the TCF, Extreme Reach ensures compliance with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive. Extreme Reach also […]

TVSquared, a global player in cross-platform TV ad measurement, has announced its approved status as the latest organisation to join IAB Europe’s Transparency & Consent Framework (TCF). By joining the TCF, TVSquared provides ADvantage platform users with additional independent assurance that it operates to the highest standards of data protection across linear and OTT/CTV measurement. […]