Advanced Television

Report: Connected TV advertising shows promise in EU

June 18, 2020

AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising.

The report offers an inside look

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Categories: Ads, Advertising, Articles, Connected TV, Markets, Research

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