Integral Ad Science (IAS), a global player in digital media quality, has released The Media Quality Report – 16th Edition. The report, based on the analysis of billions of data events worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the second half of 2021, alongside worldwide comparisons. […]
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack. Specifically, NBCUniversal says it is fully enabling programmatic buying on streaming platform Peacock and enabling programmatic guaranteed activation of NBCUnified […]
Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality. Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject […]
Integral Ad Science, a global player in digital media quality, has acquired Context, a Paris-based digital content classification company. Context’s artificial intelligence (AI) driven technology provides image and video classification across various digital media including social media platforms and connected TV (CTV). The acquisition builds on IAS’s current, market-leading media classification and contextual targeting capabilities. […]
Integral Ad Science (IAS), a global player in digital media quality, has released its 2022 Industry Pulse Report. Surveying over 200 US digital media experts, IAS found that mobile video growth, social media transparency and trust issues, and the emergence of digital audio are top considerations for advertisers. “2021 has been a year of record-setting […]
Integral Ad Science (IAS), a global player in digital media quality, has released research titled Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The study uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimisation (SPO) differently. “This report showcases that a fundamental […]
The digital ad industry reached a milestone accomplishment in its decade-long battle against ad fraud by holding invalid traffic (IVT), a key measure of such fraud, below 1 per cent in US supply chain channels where multiple participants had adopted the same high anti-fraud standards, according to a study released by the Trustworthy Accountability Group […]
Integral Ad Science (IAS), a global player in digital media quality, has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across […]
Integral Ad Science, a global player in digital media quality, has announced the global launch of IAS Signal, its new unified reporting platform that delivers the data and insights advertisers and publishers need to easily manage their digital campaigns. IAS Signal is the latest product innovation from IAS and incorporates several feature updates into one […]
Integral Ad Science (IAS) has released its Media Quality Report for H1 2021. The report, based on trillions of data events analysed each month worldwide, provides transparency into the performance and quality of UK digital media and advertising placements in the first half of 2021, alongside worldwide comparisons. The Media Quality Report highlights improvements across […]