Advanced Television

IAS launches IAS Signal

January 27, 2022

Integral Ad Science (IAS), a global player in digital media quality, has expanded its IAS Signal reporting platform and launched a new CTV dashboard that delivers hadvanced, live insights on media quality.

Now advertisers can measure media quality with CTV data based on device, app, channel, genre, content category, and rating for their campaigns, subject to publisher disclosure all within IAS Signal.

“We’re transforming the way marketers measure media quality for CTV campaigns with granular insights and greater transparency in IAS Signal that will help bring more dollars from linear to CTV,” said Lisa Utzschneider, CEO, IAS. “After acquiring Publica, this is just the first example of how we’re building technology to revolutionize CTV advertising, while providing marketers with a new level of data to inform their strategies and budgets.”

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