Advanced Television

Kansas City Chiefs

ESPN: Best Monday Night Football audience since 2000

ESPN’s Monday Night Football (MNF) delivered its most-watched season in 23 years. MNF reached 124 million fans across the US, lifted its audience in every key demo by double-digits, and aired four games whose viewership surpassed all previous MNF games dating back to the 2000 NFL season (395+ games). The 2023 Monday Night Football season […]

January 10, 2024

Report: Cowboys games best for NFL advertisers

As the NFL season reaches the midway mark, iSpot, the attention measurement specialist, has taken the temperature of which brands/industries are advertising, what’s resonating with audiences and where viewers are tuning in the most. The Dallas Cowboys appeared in five of the top 10 most-viewed games in the US this season so far by TV […]

November 15, 2023

Netflix orders NFL Quarterback docuseries

Netflix has announced its first partnership with the NFL: a new docu-series called Quarterback that will take a unique look at each season, told through the lens of NFL quarterbacks. The series features exclusive, unprecedented access to the likes of Patrick Mahomes, Kirk Cousins and Marcus Mariota from the beginning of the 2022 season to […]

February 23, 2023By Nik Roseveare

Data: Super Bowl viewership up 20% in US

Approximately 124 million viewers across the US tuned into Super Bowl LVII on February 12th to witness the Kansas City Chiefs narrowly defeat the Philadelphia Eagles in high-scoring encounter. To better understand the reach of the event, AdImpact has provided an analysis of viewership trends throughout the game: In the first quarter, viewership spiked at […]

February 14, 2023

Data: Super Bowl stream delay worse than 2022

Phenix, the video delivery specialist, measured the delays from the field-of-play to streaming services Fubo, Hulu, YouTubeTV, Fox Sports, NFL+ and DirecTV during the 2023 Super Bowl on February 12th as the Kansas City Chiefs defeated the Philadelphia Eagles in a closely contested encounter. Phenix’s data showed 54+ second delays across the board for streaming […]

February 13, 2023By Nik Roseveare

Survey: Pandemic dampens Super Bowl excitement

As this year’s Super Bowl approaches, insights platform DISQO surveyed over 8,000 people in the US to determine plans to watch, excitement levels and interest in brand ads during the game. Super Bowl LV takes place on February 7th and sees the Tampa Bay Buccaneers take on the Kansa City Chiefs at the : Raymond […]

February 4, 2021

AWS powers next-gen stats for NFL

Amazon Web Services (AWS), an Amazon company, and the National Football League (NFL) have announced they will debut six new insights through the NFL’s Next Gen Stats platform powered by AWS during the September 10th season kick-off game between the Houston Texans and the Super Bowl Champion Kansas City Chiefs. The new advanced stats will […]

September 10, 2020