Inscape has announced the official launch of Commercial Feed+, an enhanced and expanded commercial dataset that places an emphasis on streaming. Inscape’s new Commercial Feed+ will help the industry better understand ad effectiveness and the impact of TV commercial exposures in a holistic approach, across linear and streaming platforms. This unique dataset will also allow […]
VideoAmp has announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform. This integration incorporates YouTube into VideoAmp’s cross-platform audience measurement solution, providing a more holistic view and enabling advertisers to make optimiations […]
NBCUniversal has announced two enhanced local measurement partnerships with Comscore and InnovidXP that is says will help advertisers better understand audience reach and move closer towards impact reporting. For the first time, NBCUniversal will be transacting and guaranteeing on Comscore across its 31 markets and 42 NBCU and Telemundo-owned stations with plans to move to 18+ guarantees on […]
DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has released findings from its Factors That Influence Brand Safety and Suitability report. The study, conducted in collaboration with Publicis Media and brands such as Kraft Heinz, Reckitt and Comcast, is based on responses to ad and content stimuli from over 19,000 participants […]
Lumen Research, the technology provider, has released a report from PwC which reviews the Lumen Attention Measurement Platform (LAMP) – making it the first attention technology product to be assessed by PwC. From June 2022 to October 2022, PwC conducted a detailed walkthrough with Lumen on the company’s attention prediction methodology across both global and […]
UM, a global media agency network of IPG Mediabrands, has announced a partnership with Roku that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving […]
Nielsen has met the Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only TV audience measurement provider in the US to be accredited by the MRC. Following the November 2022 audit of Nielsen’s National TV Audience Measurement service, the MRC engaged independent auditors to review Nielsen’s progress against […]
Amplified Intelligence, the attention measurement company, has announced the launch of its new campaign evaluation tool, attentionPROVE. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai – the product will help brands and agencies understand and maximise attention in ad campaigns in real-time. The technology […]
Sharethrough, an independent omnichannel ad exchanges, and Adelaide, a specialist in attention-based media quality measurement, have announced a partnership to offer attention-based curated inventory. Thanks to the partnership, Adelaide will be able to measure millions of impressions across Sharethrough’s inventory and generate an AU (Attention Unit) rating for each placement. Adelaide’s AU is a precise measure of a placement’s […]
After a successful proof of concept, the Finnish commercial broadcasters MTV Oy and Sanoma Media Finland have signed a contract with measurement specialist dataBreeders to develop Total TV advertising measurement and currency to market in 2023. Finland will be one of the first countries in the world to enable a Total TV currency with the […]